What’s new on the eComm horizon:

If advertising on Amazon wasn’t worthwhile, it wouldn’t be worth $22.5 Billion. To put that into perspective, the digital advertising...

Next to Prime Day, the back to school season is one of the more highly anticipated selling seasons on Amazon. And 2021 is no exception....

Seven out of every ten Americans use social media as much for product inspiration as they do for communication. That means your marketing...

If you’ve noticed an increase in advertising rates on Amazon, you’re not alone. New research from Marketplace Pulse indicates that Amazon...

New to launch products can sometimes face a two edged sword on social media. On the one hand, it’s one of the most simple and effective...

The total US digital ad revenue reached $139.8 Billion in 2020, representing a 12.2 percent growth from the previous year. And while the...

In just a few short years, digital marketing has undergone a complete transformation. While banner ads and pop-ups still exist (much to...

$386.1 Billion. That was the entire net sales revenue for Amazon in 2020, a 37 percent increase from 2019. The only thing more...

Any marketing strategy is bound to be faced with a certain dilemma in 2021: what can be conducted in-house and what should be outsourced?...

It’s 2021. And if your Amazon strategies didn’t work last year, they’re not likely to work in the new year. You’re doing what you can as...

That old cliche about “working smarter, not harder?” It’s just as true in eCommerce sales as it is in any other industry. But intelligent...

To say the world of digital media has come a long way since 2005 is an understatement. If you can’t remember that far back, that was the...

After record growth partnering with small businesses to maximize their eCommerce presence, international digital marketing agency Color...

Optimization of product pages may possibly be one of the greatest challenges for vendors who are entirely new to Amazon. In fact, the...

You may know the ins and outs of your product line. You know both its strengths as well as the promise it can deliver. But just how well...

Traffic. It’s about quality, not quantity. What applies to your website applies to Amazon as well. It applies to any eCommerce hub....

Amazon Advertising may be one of the most significant ways to enhance your presence on the eCommerce giant. In fact, it’s estimated that...

Amazon Advertising is quickly becoming the go-to solution for many of Amazon’s estimated 2 million sellers. And with a host of new...

Amazon Prime Day 2020 is coming—eventually. But just when it will be is the $7 billion question. When Amazon first launched Prime Day in...

When Amazon first launched their A9 algorithm in 2004, SEO was still in its relative infancy. Today it’s a relatively sophisticated tool...