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- Sep 2, 2021
- 5 min
A Guide to Measuring Your RoAS on Amazon
If advertising on Amazon wasn’t worthwhile, it wouldn’t be worth $22.5 Billion. To put that into perspective, the digital advertising...
- Aug 10, 2021
- 4 min
Strategies For Driving Back To School Sales On Amazon In 2021
Next to Prime Day, the back to school season is one of the more highly anticipated selling seasons on Amazon. And 2021 is no exception....
- Aug 7, 2021
- 4 min
Best Practices For Social Media Marketing In 2021
Seven out of every ten Americans use social media as much for product inspiration as they do for communication. That means your marketing...
- Aug 3, 2021
- 3 min
As Pandemic-related Demand Increases, Amazon Ads Are Getting More Expensive
If you’ve noticed an increase in advertising rates on Amazon, you’re not alone. New research from Marketplace Pulse indicates that Amazon...
- Aug 1, 2021
- 2 min
How To Showcase Your Product Launches With Instagram Drops
New to launch products can sometimes face a two edged sword on social media. On the one hand, it’s one of the most simple and effective...
- Jul 31, 2021
- 3 min
Who Are The Winners In The Digital Ad Spending Boom?
The total US digital ad revenue reached $139.8 Billion in 2020, representing a 12.2 percent growth from the previous year. And while the...
- Jul 15, 2021
- 3 min
What Is OTT Advertising (And Why You Should Care)
In just a few short years, digital marketing has undergone a complete transformation. While banner ads and pop-ups still exist (much to...
- Jul 5, 2021
- 4 min
What You Should Know About Amazon Advertising In 2021
$386.1 Billion. That was the entire net sales revenue for Amazon in 2020, a 37 percent increase from 2019. The only thing more...
- Jul 5, 2021
- 4 min
The Do’s And Don’ts Of PPC For Your eCommerce Business
Any marketing strategy is bound to be faced with a certain dilemma in 2021: what can be conducted in-house and what should be outsourced?...
- Jul 5, 2021
- 6 min
Amazon PPC Strategies for 2021
Experience counts for everything in eCommerce. But it's 2021. And if your Amazon strategies didn't work last year, they're not likely to...
- Jul 5, 2021
- 7 min
Metrics: How Does Amazon Measure Performance?
That old cliche about “working smarter, not harder?” It's just as true in eCommerce sales as it is in any other industry. Particularly...
- Jul 5, 2021
- 4 min
Can You Improve Your Amazon Ranking Through Social Media?
To say the world of digital media has come a long way since 2005 is an understatement. If you can’t remember that far back, that was the...
- Jul 5, 2021
- 2 min
Color More Lines Announces The Launch Of Their Strategic Amazon PPC Service
After record growth partnering with small businesses to maximize their eCommerce presence, international digital marketing agency Color...
- Jul 5, 2021
- 5 min
Amazon A+, PPC and Advertising: A Winning Formula For Your Product Page?
Optimization of product pages may possibly be one of the greatest challenges for vendors who are entirely new to Amazon. In fact, the...
- Jul 5, 2021
- 3 min
Developing An Effective Amazon Keyword Research Strategy
You may know the ins and outs of your product line. You know both its strengths as well as the promise it can deliver. But just how well...
- Jul 5, 2021
- 4 min
What Are Words Worth? The Power of Keywords.
Traffic. It’s about quality, not quantity. What applies to your website applies to Amazon as well. It applies to any eCommerce hub....
- Jul 5, 2021
- 4 min
Can Negative Keywords Help Boost Your Amazon Advertising?
Amazon Advertising may be one of the most significant ways to enhance your presence on the eCommerce giant. In fact, it’s estimated that...
- Jul 5, 2021
- 5 min
How To Boost Your Amazon Sales Through Video
Amazon Advertising is quickly becoming the go-to solution for many of Amazon’s estimated 2 million sellers. And with a host of new...
- Jul 5, 2021
- 4 min
How Prime Day Helps You Drive More Sales
Amazon Prime Day 2020 is coming—eventually. But just when it will be is the $7 billion question. When Amazon first launched Prime Day in...