What’s new on the eComm horizon:

Both sellers on Amazon and shoppers can sometimes be alike in one peculiar way. When it comes to preparing for the holidays, many find out that the last minute occurred months earlier than they expected.

Amazon liquidation represents a goldmine for savvy resellers and businesses looking to capitalize on discounted inventory. By leveraging the expertise of Color More Lines, a premier Amazon e-commerce agency, you can navigate the complex world of liquidation with unparalleled confidence.

Let’s examine the major criticisms and controversies surrounding one of the world’s largest retailers, exploring how walmart’s presence affects everything from local economies to environmental practices.

This comprehensive guide will walk you through building an effective ppc strategy amazon sellers can implement immediately. You’ll learn how to structure campaigns for maximum efficiency, optimize for profitable keywords, and scale your advertising spend while maintaining healthy return on investment.

Many brands experience a performance dip in the days and weeks that follow a major tentpole like Prime Week. In this guide, we’re sharing our five-part Post-Peak Playbook—a proven approach that combines retention marketing, operational fine-tuning, and data-backed re-engagement campaigns.

If Q4 is your Super Bowl, July is your training camp. Brands that wait until September to prep their fulfillment strategy are already behind. Here’s how to build a fulfillment plan that protects margin, delights customers, and holds strong under Q4 pressure.

This year, Prime Day became Prime Week — and the ripple effects will shape how brands prepare for the rest of 2025. At Color More Lines, we partnered closely with clients to navigate the high-stakes week. Here’s what we saw, what worked (and didn’t), and what it all signals for Q4 and beyond.

It's almost 2023. And if you're not already feeling the effects of 2022 on your Amazon sales, you may be in for a rude awakening. The...

Can Walmart's partnership with Instacart in New York help drive its visibility in a highly skeptical retail market recently estimated at $55

Amazon’s customer-centric focus may have contributed to its status as the undisputed leader in digital retail. But that focus can come at...

For all the scrutiny Amazon has faced over the past few years, it shouldn't be surprising that their excess inventory liquidation...

By all accounts, Prime Day 2021 was only a modest success. That is, if you consider an estimated $11.19 Billion in sales during 48 hours...

Next to Prime Day, the back to school season is one of the more highly anticipated selling seasons on Amazon. And 2021 is no exception....

Amazon Advertising may have seen a 47 percent growth rate during 2020. And chances are Amazon as a whole will continue to top year over...

New to launch products can sometimes face a two edged sword on social media. On the one hand, it’s one of the most simple and effective ways to actively promote a product line. But the key word is promotion. And promotion doesn’t necessarily lead to a conversion

The customer journey on Amazon is as diverse as the world around us. Equally diverse are its marketplaces. Amazon's international...

Perhaps the most inevitable outcome of Amazon's continuing dominance in both eCommerce as well as brick and mortar retail has been the...

According to recent projections, the influencer marketing industry is scheduled to rise to $13.8 Billion this year, with 75 percent of...

For both brands and sellers alike, web compliance typically means adhering to trade standards of conduct and advertising established by...

Numbers rarely lie. Amazon may not give out the exact numbers, but recent estimates place the exact amount of sales during Prime Day 2020...