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What You Should Know About Conversion Rates, Amazon Reviews and Product Opportunity

It may seem like a no brainer that reviews are critical to your brand performance on Amazon. But just how critical they are may surprise...

Product Category, Omnichannel and Fulfillment Solutions Expanded on Walmart Marketplace

In a move that may help bolster their status as a competitive riva l to Amazon, Walmart has announced the addition of new product...

Fake Reviews, the FTC and the Flim Flam Shuffle

Money can’t buy loyalty. If you need us to tell you that, you may want to reevaluate your own marketing strategies. Not that...

AI and Service-as-Software: New Clothes for an Old Emperor?

There’s likely every chance you’ve heard enough talk about AI over the past two years to last a lifetime. From threats of existential...

What Does the CPSC Ruling on Amazon’s Product Liability Mean for Sellers?

Consumer product recalls have been a daily part of our lives for well over 100 years. But the federal institution of manufacturer...

After the Honeymoon: What Brands Should Expect After Prime Day 2024

Another Prime Day , another dollar. Hopefully, many more dollars. Prime Day 2024 may have been an unmitigated success for Amazon, with...

Who Were the Winners During Prime Day 2024?

As any Amazon seller will tell you, Prime Day can be as much of a bane as it is a boon. On the one hand, you have hundreds of millions of...

The Key Components Of Product Lifestyle Images On Amazon

Changes to Amazon FBA fees in 2022 have already gone into effect. Here’s how your bottom-line as a seller may be affected.