Case Studies

CASE STUDY 1

Firefly Fuels

THE CHALLENGE

Maximizing Amazon Advertising ROI

• Company was a leading manufacturer and distributor of lamp fuel. But time and budget budgeting resources for digital optimization were effectively hindering product development and innovation.

• In addition, the company was seeing unstable returns due to seasonal demands and an increase in competition.

THE SOLUTION

PPC Growth Strategy

• Using a mix of white label software and proprietary systems, Color More Lines helped pivot a PPC campaign centered around three specific pillars:

  • Data-Driven Ad Automation Optimization.

  • Keyword Discovery and Optimization.

  • Visual, Template-based Campaign Modeling.

Results

15%

CONVERSION RATES

AVERAGE CPA RATE

$5.84

ROI

600%

CASE STUDY 2

EarPeace

THE CHALLENGE

Ineffective Campaign Management, Unauthorized Product Sales

• The company was a best-in-class hearing protection solution, but faced difficulty scaling their campaign across multiple digital channels.

• A sudden increase in competitive knockoffs and unauthorized resellers had flourished at the expense of Earpeace’s visibility.

• Failure of previous management agencies to align cost with methodology, resulting in an oversight of changes on digital retail platforms.

THE SOLUTION

White Glove Account Management

• Implementation of a strict MAP policy focused on monitoring and removing reseller.

• Support in the development and maintenance of new product launches.

• The introduction of new branding strategies and use-case avatars as a key factor in marketing insights.

Results

700%

REVENUE INCREASE

INCREMENTAL SALES GROWTH

151%

Consistent account growth by international expansion and increased channel visibility on Amazon globally, Walmart and eBay.

CASE STUDY 3

Completely Keto

THE CHALLENGE

Brand Recognition and eCommerce Optimization

• Company had previously gained over a million followers as a result of an extensive Shopify campaign, but failed to successfully gain conversions on Amazon.

• Product launch issues with both market challenges as well as misalignment with Amazon policies.

THE SOLUTION

A/B Testing and Amazon Strategic Management

• Split testing campaigns with careful evaluation  of quantifiable data points.

• Leverage of promotions and Amazon Lightning Deals to help transition towards a multi-channel focus.

• A mix of internal solutions and software to drive organic traffic through keyword ranking and indexing.

Results

$79,000

MONTHLY REVENUE INCREASE WITHIN 6 MONTHS

• Optimization of best practices for Amazon listings.

• An increase in product discovery and conversions well beyond expectations predicted through Shopify.

• Development of more cost effective packaging solutions and quicker order fulfillment methods.

CASE STUDY 4

Activation Products

THE CHALLENGE

Bad Actors and Brand Narrative Inconsistency

• Company had previously generated over $100,000 monthly revenue on Amazon, but had seen a reduction of 95% due to unauthorized resellers and pirated listings.

• An estimated eighty bad actors had sabotaged product listings in just over a year, including attempts at review manipulation and blatant libel. 

THE SOLUTION

Regulatory Enforcement and Brand Protection

• Engagement of our own legal brand protection team to systematically identify and monitor reported bad actors through cease and desist letters and proactive reporting

• Development and refinement of a strategic growth plan aligned with previously established branding narratives.

Results

300%

MONTHLY REVENUE INCREASE WITHIN 14 MONTHS

• Full recovery of lost sales due to unauthorized resellers within four months, with an additional increase in revenue of 50% resulting from the removal of hijackers and bad actors.

• A monthly sales revenue of $140,000 after a fourteen month period

CASE STUDY 5

Household Name Supplement Company

THE CHALLENGE

Negative ROI on PPC Optimized Advertising Spending

• Company was a leading manufacturer of health and diet supplements having previously established a seven figure annual revenue on Amazon.

• Paid advertising was generating only $1.00 for every $1.28 spent ) a cost of over 125 percent) with no explanation in sight.

THE SOLUTION

Reducing Advertising Cost on Sale through Strategic Keyword Targeting

• Optimization of main keyword targeting to better align branding with current search trends.

Results

102%

REDUCTION OF ACoS IN 1 MONTH

A dollar per dollar efficiency rate up to five times more profitable than initial Amazon forecasting based solely on PPC revisions.

CASE STUDY 6

SANE Products

THE CHALLENGE

Branding Transition to Amazon

• Company maintained a successful marketing campaign off Amazon—well within the top 1% of all clients Color More Lines has evaluated to date. 

• Slow sales volume and low ranking search discoveries revealed a poorly optimized Amazon strategy

THE SOLUTION

Complete Revision of Amazon Marketing Strategies

• Leveraging a mix of PPC, programmatic display advertising, A+ content and our own background in monitoring, optimization, paid advertising and SEO strategies.

Results

Sales growth on Amazon went from zero to six figures in under twelve months, even with strict inbound product performance restrictions during the height of the coronavirus pandemic.