Case Studies

We help our clients find unique solutions to the challenges they face.

OVERVIEW

How We Help Clients

CASE STUDY 1

Maximizing Amazon Advertising ROI
Ineffective Campaign Management, Unauthorized Product Sales

CASE STUDY 2

Brand Recognition and eCommerce Optimization

CASE STUDY 3

CASE STUDY 4

Bad Actors and Brand Narrative Inconsistency
Negative ROI on PPC Optimized Advertising Spending

CASE STUDY 5

CASE STUDY 6

Branding Transition to Amazon

CASE STUDY 1

Firefly Fuels

THE CHALLENGE

Maximizing Amazon Advertising ROI

  • Company was a leading manufacturer and distributor of lamp fuel. But time and budget budgeting resources for digital optimization were effectively hindering product development and innovation.

  • In addition, the company was seeing unstable returns due to seasonal demands and an increase in competition.

THE SOLUTION

PPC Growth Strategy

  • Using a mix of white label software and proprietary systems, Color More Lines helped pivot a PPC campaign centered around three specific pillars:

    • Data-Driven Ad Automation Optimization.

    • Keyword Discovery and Optimization.

    • Visual, Template-based Campaign Modeling.

Candles

Results

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15%

CONVERSION RATES

AVERAGE CPA RATE

$5.84

ROI

600%

 

CASE STUDY 2

EarPeace

THE CHALLENGE

Ineffective Campaign Management, Unauthorized Product Sales

  • The company was a best-in-class hearing protection solution, but faced difficulty scaling their campaign across multiple digital channels.

  • A sudden increase in competitive knockoffs and unauthorized resellers had flourished at the expense of Earpeace’s visibility.

  • Failure of previous management agencies to align cost with methodology, resulting in an oversight of changes on digital retail platforms.

THE SOLUTION

White Glove Account Management

  • Implementation of a strict MAP policy focused on monitoring and removing reseller.

  • Support in the development and maintenance of new product launches.

  • The introduction of new branding strategies and use-case avatars as a key factor in marketing insights.

 
Music - crowd with phone lights in dark.

Results

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700%

REVENUE INCREASE

INCREMENTAL SALES GROWTH

151%

Consistent account growth by international expansion and increased channel visibility on Amazon globally, Walmart and eBay.

CASE STUDY 3

Completely Keto

THE CHALLENGE

Brand Recognition and eCommerce Optimization

  • Company had previously gained over a million followers as a result of an extensive Shopify campaign, but failed to successfully gain conversions on Amazon.

  • Product launch issues with both market challenges as well as misalignment with Amazon policies.

THE SOLUTION

A/B Testing and Amazon Strategic Management

  • Split testing campaigns with careful evaluation  of quantifiable data points.

  • Leverage of promotions and Amazon Lightning Deals to help transition towards a multi-channel focus.

  • A mix of internal solutions and software to drive organic traffic through keyword ranking and indexing.

 
Fruit Shake

Results

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$79,000

MONTHLY REVENUE INCREASE WITHIN 6 MONTHS

  • Optimization of best practices for Amazon listings.

  • An increase in product discovery and conversions well beyond expectations predicted through Shopify.

  • Development of more cost effective packaging solutions and quicker order fulfillment methods.

CASE STUDY 4

Activation Products

THE CHALLENGE

Bad Actors and Brand Narrative Inconsistency

  • Company had previously generated over $100,000 monthly revenue on Amazon, but had seen a reduction of 95% due to unauthorized resellers and pirated listings.

  • An estimated eighty bad actors had sabotaged product listings in just over a year, including attempts at review manipulation and blatant libel. 

THE SOLUTION

Regulatory Enforcement and Brand Protection

  • Engagement of our own legal brand protection team to systematically identify and monitor reported bad actors through cease and desist letters and proactive reporting

  • Development and refinement of a strategic growth plan aligned with previously established branding narratives.

 
OCEANSALIVE-12.jpg

Results

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300%

MONTHLY REVENUE INCREASE WITHIN 14 MONTHS

  • Full recovery of lost sales due to unauthorized resellers within four months, with an additional increase in revenue of 50% resulting from the removal of hijackers and bad actors.

  • A monthly sales revenue of $140,000 after a fourteen month period

CASE STUDY 5

Household Name Supplement Company

THE CHALLENGE

Negative ROI on PPC Optimized Advertising Spending

  • Company was a leading manufacturer of health and diet supplements having previously established a seven figure annual revenue on Amazon.

  • Paid advertising was generating only $1.00 for every $1.28 spent ) a cost of over 125 percent) with no explanation in sight.

THE SOLUTION

Reducing Advertising Cost on Sale through Strategic Keyword Targeting

  • Optimization of main keyword targeting to better align branding with current search trends.

 
White Pills

Results

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102%

REDUCTION OF ACoS IN 1 MONTH

A dollar per dollar efficiency rate up to five times more profitable than initial Amazon forecasting based solely on PPC revisions.

CASE STUDY 6

SANE Products

THE CHALLENGE

Branding Transition to Amazon

  • Company maintained a successful marketing campaign off Amazon—well within the top 1% of all clients Color More Lines has evaluated to date. 

  • Slow sales volume and low ranking search discoveries revealed a poorly optimized Amazon strategy

THE SOLUTION

Complete Revision of Amazon Marketing Strategies

  • Leveraging a mix of PPC, programmatic display advertising, A+ content and our own background in monitoring, optimization, paid advertising and SEO strategies.

 
Ready for the Run

Results

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Sales growth on Amazon went from zero to six figures in under twelve months, even with strict inbound product performance restrictions during the height of the coronavirus pandemic.

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