Case Studies
We help our clients find unique solutions to the challenges they face.
OVERVIEW
How We Help Clients
CASE STUDY 1
Firefly Fuels
THE CHALLENGE
Maximizing Amazon Advertising ROI
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Company was a leading manufacturer and distributor of lamp fuel. But time and budget budgeting resources for digital optimization were effectively hindering product development and innovation.
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In addition, the company was seeing unstable returns due to seasonal demands and an increase in competition.
THE SOLUTION
PPC Growth Strategy
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Using a mix of white label software and proprietary systems, Color More Lines helped pivot a PPC campaign centered around three specific pillars:
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Data-Driven Ad Automation Optimization.
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Keyword Discovery and Optimization.
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Visual, Template-based Campaign Modeling.
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Results
15%
CONVERSION RATES
AVERAGE CPA RATE
$5.84
ROI
600%
CASE STUDY 2
EarPeace
THE CHALLENGE
Ineffective Campaign Management, Unauthorized Product Sales
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The company was a best-in-class hearing protection solution, but faced difficulty scaling their campaign across multiple digital channels.
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A sudden increase in competitive knockoffs and unauthorized resellers had flourished at the expense of Earpeace’s visibility.
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Failure of previous management agencies to align cost with methodology, resulting in an oversight of changes on digital retail platforms.
THE SOLUTION
White Glove Account Management
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Implementation of a strict MAP policy focused on monitoring and removing reseller.
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Support in the development and maintenance of new product launches.
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The introduction of new branding strategies and use-case avatars as a key factor in marketing insights.
Results
700%
REVENUE INCREASE
INCREMENTAL SALES GROWTH
151%
Consistent account growth by international expansion and increased channel visibility on Amazon globally, Walmart and eBay.
CASE STUDY 3
Completely Keto
THE CHALLENGE
Brand Recognition and eCommerce Optimization
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Company had previously gained over a million followers as a result of an extensive Shopify campaign, but failed to successfully gain conversions on Amazon.
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Product launch issues with both market challenges as well as misalignment with Amazon policies.
THE SOLUTION
A/B Testing and Amazon Strategic Management
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Split testing campaigns with careful evaluation of quantifiable data points.
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Leverage of promotions and Amazon Lightning Deals to help transition towards a multi-channel focus.
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A mix of internal solutions and software to drive organic traffic through keyword ranking and indexing.
Results
$79,000
MONTHLY REVENUE INCREASE WITHIN 6 MONTHS
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Optimization of best practices for Amazon listings.
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An increase in product discovery and conversions well beyond expectations predicted through Shopify.
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Development of more cost effective packaging solutions and quicker order fulfillment methods.
CASE STUDY 4
Activation Products
THE CHALLENGE
Bad Actors and Brand Narrative Inconsistency
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Company had previously generated over $100,000 monthly revenue on Amazon, but had seen a reduction of 95% due to unauthorized resellers and pirated listings.
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An estimated eighty bad actors had sabotaged product listings in just over a year, including attempts at review manipulation and blatant libel.
THE SOLUTION
Regulatory Enforcement and Brand Protection
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Engagement of our own legal brand protection team to systematically identify and monitor reported bad actors through cease and desist letters and proactive reporting
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Development and refinement of a strategic growth plan aligned with previously established branding narratives.
Results
300%
MONTHLY REVENUE INCREASE WITHIN 14 MONTHS
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Full recovery of lost sales due to unauthorized resellers within four months, with an additional increase in revenue of 50% resulting from the removal of hijackers and bad actors.
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A monthly sales revenue of $140,000 after a fourteen month period
CASE STUDY 5
Household Name Supplement Company
THE CHALLENGE
Negative ROI on PPC Optimized Advertising Spending
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Company was a leading manufacturer of health and diet supplements having previously established a seven figure annual revenue on Amazon.
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Paid advertising was generating only $1.00 for every $1.28 spent ) a cost of over 125 percent) with no explanation in sight.
THE SOLUTION
Reducing Advertising Cost on Sale through Strategic Keyword Targeting
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Optimization of main keyword targeting to better align branding with current search trends.
Results
102%
REDUCTION OF ACoS IN 1 MONTH
A dollar per dollar efficiency rate up to five times more profitable than initial Amazon forecasting based solely on PPC revisions.
CASE STUDY 6
SANE Products
THE CHALLENGE
Branding Transition to Amazon
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Company maintained a successful marketing campaign off Amazon—well within the top 1% of all clients Color More Lines has evaluated to date.
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Slow sales volume and low ranking search discoveries revealed a poorly optimized Amazon strategy
THE SOLUTION
Complete Revision of Amazon Marketing Strategies
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Leveraging a mix of PPC, programmatic display advertising, A+ content and our own background in monitoring, optimization, paid advertising and SEO strategies.
Results
Sales growth on Amazon went from zero to six figures in under twelve months, even with strict inbound product performance restrictions during the height of the coronavirus pandemic.
CASE STUDY 7
Walmart Marketplace Seller
THE CHALLENGE
Maximizing Sales on Walmart Marketplace as an Entirely Unique Product Category
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Our client was entirely new to the Walmart Marketplace in 2020, with an entirely unique product category.
THE SOLUTION
Automated PPC Campaigns Using Only Medium Range Keyword Bidding
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Through carefully monitored automated PPC campaigns, we were able to generate an RoAS of 2.44 within the first 30 days alone.
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Within five months, RoAS nearly doubled while CPC returns produced an ROI in excess of 400 percent.
Results
2.44 RoAS
WITHIN THE FIRST 30 DAYS
400% ROI
CASE STUDY 8
XTrainFit
THE CHALLENGE
Optimize PPC Campaigns with Effective AcoS and RoaS so the Client can Focus on Growth Strategies
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Leading seller with Fitness video programs. They did not have time to create an effective PPC and marketing strategy and focus on marketing and growing their product portfolio
THE SOLUTION
PPC Growth Strategy
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We have increased ppc sales by 120% month over month year to date.
Results