What’s new on the eComm horizon:

Many brands experience a performance dip in the days and weeks that follow a major tentpole like Prime Week. In this guide, we’re sharing our five-part Post-Peak Playbook—a proven approach that combines retention marketing, operational fine-tuning, and data-backed re-engagement campaigns.

This year, Prime Day became Prime Week — and the ripple effects will shape how brands prepare for the rest of 2025. At Color More Lines, we partnered closely with clients to navigate the high-stakes week. Here’s what we saw, what worked (and didn’t), and what it all signals for Q4 and beyond.

2021 may have been a rollercoaster year for eCommerce. Here’s what really affected brands the most.

Optimizing your customer experience strategy may be fundamental to your business, on Amazon or off. But have you stopped to consider your...

You’re not selling on Amazon as a last resort. And you’re certainly not selling on Amazon simply for fun. No, you’re selling on Amazon...

Ask any big box retailer about Black Friday and you’ll likely get an earful, But ask any Amazon merchant about the virtual equivalent...

How significant is influencer marketing? With some estimates predicting brands are expected to invest at least $15 billion in influencer...

We Help Mission Based Companies Grow Their Business on Amazon and Beyond It's what drives us since day one. We may be experts who know...

At Color More Lines, we are all about our clients—aka YOU. Your business is our business, and we want to help you thrive and succeed....