Amazon DSP Management

CML optimizes your Amazon DSP ads for maximum sales and profitability

Why Amazon DSP?

There are over 5 MILLION 3rd party seller on Amazon.  PPC alone is not enough for your products to stand out.  Amazon DSP is a recently added and further up the funnel re-marketing tool that can get your brand in front of more consumers and even steal your competitions sales.

 

  • Scale your brand's reach to customers beyond Seller Central advertising

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  • Retarget your existing buyers and your competitors 

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  • Expand your brand's reach and exposure

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  • Create custom audiences using Amazon's data

Our Success is Your Success

Our client was generating seven figures a year on Amazon and had an internal ad team. However, their PPC campaigns were not optimized properly. We dropped their ACoS by 80% in 3 weeks after beginning working with us (overall average drop of 50% annually) while simultaneously making it 5x more effective on a dollar per dollar basis. Bottom line: they went from not profitable to wildly profitable for their main keywords.

Marketing Company

Amazon DSP for Branding

Optimize your media strategy to achieve brand awareness and engagement goals.

Beyond Demographics
  • Go beyond demographic reach

  • Use Amazon segments or pixel-based segments

  • Engage customers early in the decision journey

  • Increase buyer education on unique selling propositions

High Impact Creative
  • Share more information, entertain and engage audiences

  • Use high-impact formats such as video, half page ads and billboards

  • Custom built Amazon landing pages and custom built funnel exclusive to DSP clients

 
Premium Advertising Inventory
  • Execute private marketplace deals via Amazon DSP – applying the benefits of programmatic to specific published buys

  • Access inventory not necessarily available on the open exchange

Measurement
  • Maximize ad view with pre-bid viewability targeting, targeting only those impressions most likely to be seen by users

  • Measure brand lift with third-party brand surveys (added-value)*

Like What You See?

Let us help you sell effectively on Amazon and beyond.