What’s new on the eComm horizon:

You can't always measure engagement by RoAS alone. Innovation may be one of the key drivers in eCommerce. But for every highly publicized...

As the old saying goes, you get what you pay for. And that’s as true for selling on Amazon as it is for any other venture. Amazon...

Amazon may have pioneered social proof as one of the most substantial marketing tools in digital media. But if digital marketing requires...

Seven out of every ten Americans use social media as much for product inspiration as they do for communication. That means your marketing...

What’s the greatest strength a brand can hope to have during the current digital shift? It’s not name recognition. In fact, recent data...

New to launch products can sometimes face a two edged sword on social media. On the one hand, it’s one of the most simple and effective...

With some estimates predicting a global market of $604.5 Billion by 2027, the value of social commerce can’t be denied. But there’s one...

According to recent projections, the influencer marketing industry is scheduled to rise to $13.8 Billion this year, with 75 percent of...

What’s true for physical retail is also true for eCommerce. Nobody can turn down a freebie. An estimated 55 million Americans enter...

Experimentation isn’t necessarily the first thing that springs to mind for sellers new to Amazon. After all, they seem to follow a tried...

Out of all the available marketing tools Amazon has made available to help both seasoned and novice sellers, one of the most popular is...

Visuals create visibility. This should come as no great surprise to anyone in digital marketing. And what holds true for digital...

Is there such a thing as a perfect hero image on Amazon? What comes to mind when you think of a hero image? Perhaps a firefighter. A...

Are you making the most out of the visual presentation in your marketing campaigns? It may surprise you, but content marketing didn't...

There's no doubt about it. Communicating clearly is the key to more sales in any marketing strategy. And the perfect strategy demands the...

A picture is worth a thousand words. And that’s certainly true in the digital age, where it’s been predicted that video alone will...

Now more than ever, customers care about brands. It's not enough to deliver quality service and a quality product. Customers want to feel...

It might seem obvious, but visibility is the cornerstone of any successful marketing strategy. But we don't just mean greater traffic. We...

Adjustment to market trends may be a key pillar of eCommerce, but no one could have predicted just how quickly those trends could have...