Livestream Shopping: The Next Phase in eCommerce?
You can't always measure engagement by RoAS alone. Innovation may be one of the key drivers in eCommerce. But for every highly publicized...
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- Sep 1, 2021
- 5 min
A Guide To A/B Testing On Amazon
As the old saying goes, you get what you pay for. And that’s as true for selling on Amazon as it is for any other venture. Amazon...
- Aug 10, 2021
- 5 min
What Is Amazon’s Influencer Program?
Amazon may have pioneered social proof as one of the most substantial marketing tools in digital media. But if digital marketing requires...
- Aug 7, 2021
- 4 min
Best Practices For Social Media Marketing In 2021
Seven out of every ten Americans use social media as much for product inspiration as they do for communication. That means your marketing...
- Aug 7, 2021
- 4 min
Authenticity and Trust: Is Shoppable UGC The Next Wave In Customer Experience?
What’s the greatest strength a brand can hope to have during the current digital shift? It’s not name recognition. In fact, recent data...
- Aug 1, 2021
- 2 min
How To Showcase Your Product Launches With Instagram Drops
New to launch products can sometimes face a two edged sword on social media. On the one hand, it’s one of the most simple and effective...
- Jul 13, 2021
- 4 min
Instagram’s Newest Social Experiment: Monetizing Content Creation
With some estimates predicting a global market of $604.5 Billion by 2027, the value of social commerce can’t be denied. But there’s one...
- Jul 11, 2021
- 3 min
What Should You Consider In An Influencer Strategy?
According to recent projections, the influencer marketing industry is scheduled to rise to $13.8 Billion this year, with 75 percent of...
- Jul 5, 2021
- 3 min
How Outside Traffic From Promotions Can Boost Your Amazon Sales During The Holidays
What’s true for physical retail is also true for eCommerce. Nobody can turn down a freebie. An estimated 55 million Americans enter...
- Jul 5, 2021
- 5 min
A Guide To Managing Your A+ Experiments On Amazon With A/B Testing
Experimentation isn’t necessarily the first thing that springs to mind for sellers new to Amazon. After all, they seem to follow a tried...
- Jul 5, 2021
- 6 min
Best In Class A+ Content Principles
Out of all the available marketing tools Amazon has made available to help both seasoned and novice sellers, one of the most popular is...
- Jul 5, 2021
- 5 min
The Key Components Of Product Lifestyle Photography
Visuals create visibility. This should come as no great surprise to anyone in digital marketing. And what holds true for digital...
- Jul 5, 2021
- 7 min
What Makes A Hero Image Heroic On Amazon?
Is there such a thing as a perfect hero image on Amazon? What comes to mind when you think of a hero image? Perhaps a firefighter. A...
- Jul 5, 2021
- 7 min
A Picture Tells A Thousand Words: How To Communicate Visually
<alt. non-image text/snippet> Are you making the most out of the visual presentation in your marketing campaigns? It may surprise you,...
- Jul 5, 2021
- 6 min
If Content Is King, Then Video Is God
There's no doubt about it. Communicating clearly is the key to more sales in any marketing strategy. And the perfect strategy demands the...
- Jul 5, 2021
- 3 min
The Art of Storytelling With Words On Amazon
A picture is worth a thousand words. And that’s certainly true in the digital age, where it’s been predicted that video alone will...
- Jul 5, 2021
- 5 min
How To Tell Your Brand Story on Amazon
Now more than ever, customers care about brands. It's not enough to deliver quality service and a quality product. Customers want to feel...
- Jul 5, 2021
- 5 min
Amazon A+ Content: How to Use It And Increase Conversions
It might seem obvious, but visibility is the cornerstone of any successful marketing strategy. But we don't just mean greater traffic. We...
- May 28, 2021
- 4 min
The State of eCommerce Personalization In 2021: What The Pandemic Has Taught Us
Adjustment to market trends may be a key pillar of eCommerce, but no one could have predicted just how quickly those trends could have...
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