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Amazon And On: Scaling Your Online Presence With The Blue Ocean Strategy
If you think performance metrics are the sole quantifier of success on Amazon, you're in for a rude awakening. Neither sales volume or a...
Jul 5, 20217 min read


What You Need To Know About Restocking On Amazon During The Holidays
What You Need To Know About Restocking On Amazon During The Holidays There’s certain similarities brick and mortar retailers have with...
Jul 5, 20214 min read


The Blue Ocean Strategy And Your Success On Amazon
Optimizing your customer experience strategy may be fundamental to your business, on Amazon or off. But have you stopped to consider...
Jul 5, 20216 min read


How Amazon Seller Communication Guidelines Affect Your Business
It's hardly news to state that communication between buyers and third party sellers can be one of the key points of the entire customer...
Jul 5, 20215 min read


How Amazon Prime Day 2020 Helped Small & Medium Businesses Thrive
If Amazon pioneered online retail, there’s no question that the phenomenon of Amazon Prime Day has reshaped the very way consumers think...
Jul 5, 20213 min read


Color More Lines Announces The Launch Of Their Strategic Amazon PPC Service
After record growth partnering with small businesses to maximize their eCommerce presence, international digital marketing agency Color...
Jul 5, 20212 min read


It’s Finally Here—What You Should Know About Amazon Prime Day 2020
If there’s one thing that’s marked 2020 to date, it’s been sheer unpredictability. And that holds true for eCommerce retailers just as...
Jul 5, 20214 min read


Changes To Amazon’s US Privacy Updates—What It Means For Sellers
If you’ve been selling on Amazon for awhile, you may have seen an announcement Amazon has made in the past few weeks. “Advance notice:...
Jul 5, 20212 min read


How to Sell on Amazon Outside US: A Guide for Non-US Residents
The customer journey on Amazon is as diverse as the world around us. Equally diverse are its marketplaces. Amazon's international marketplaces are a bustling phenomenon, estimated at over $127 billion in 2021. Yet that’s still only a small fraction of Amazon’s total third-party sales . Selling on Amazon as a non-U.S. resident offers immense growth potential for international sellers. The Amazon seller registration USA process is straightforward for approved countries, en
Jul 5, 202111 min read


How To Build An Effective Amazon Sales Funnel That Actually Works
What's the biggest driver of customer loyalty on Amazon? A customer-centric business. That's largely because what goes for Amazon, goes...
Jul 5, 20216 min read


Has the Pandemic Boosted eCommerce Traffic?
It's no exaggeration to say that all of us are currently feeling the aftereffects of the coronavirus pandemic in one form or another....
Jul 5, 20216 min read


How Will COVID-19 Affect Amazon Vendors?
The coronavirus pandemic and its subsequent economic uncertainty may have affected all of us, but retailers have been particularly...
Jul 5, 20213 min read


What to Know About Donating Excess Inventory Through Amazon
At Color More Lines, our mission has always been simple. To help brands grow their eCommerce business faster. Specifically,...
Jul 5, 20213 min read


The Top Priorities On Your Amazon Pre-Product Launch Checklist
Is 2022 going to be the year you finally make the leap to selling on Amazon? If so… welcome to the jungle. We're not saying that to...
Jul 5, 20215 min read


The Top 6 Reasons Why You Should Sell on Amazon
Whether you’re currently selling on Amazon or you’re looking to get started, it’s important to understand the power of Amazon and why it...
Jul 5, 20213 min read


What You Should Know About Brushing Scams On Amazon
Last summer, thousands of US residents in all 50 states were alarmed after receiving mysterious packages of seeds postmarked from China...
Jul 4, 20213 min read


The Impact Of Sustainability In eCommerce: Actionable Strategies For 2021
eCommerce may have revolutionized the way consumers engage with the whole of the retail life cycle. But there’s a common trait it shares...
Jul 2, 20213 min read


What Is Amazon’s Transparency Program?
When is a fake actually a fake? When over a quarter of digital consumers can’t actually tell the difference. Counterfeit merchandise may...
Jul 2, 20213 min read


A World Upside Down: Marketing, Content And Sourcing During COVID-19
The impact of the coronavirus pandemic on eCommerce can hardly be underestimated. As early as December 1st, data from Salesforce...
Jun 29, 20214 min read


Has The Pandemic Bolstered Online Fraud?
At first glance, recent reports indicating the number of online data breaches fell by 48 percent in 2020 might appear to be welcoming...
Jun 17, 20214 min read
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