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How New Changes In Amazon’s A-to-Z Guarantee Policy Will Affect Sellers

Amazon’s customer-centric focus may have contributed to its status as the undisputed leader in digital retail. But that focus can come at...

Amazon vs. Walmart: Has the Retail Narrative Shifted?

Despite the negative attention Amazon may have commanded in recent years, there's little room for doubt that a one-time gamble has...

Antitrust And Amazon: Should Sellers Be Worried?

Despite a record sales volume, 2021 so far hasn’t been particularly certain for Amazon—and by default, Amazon sellers. Amazon may not...

Amazon’s Liquidation Program: What FBA Sellers Should Know

For all the scrutiny Amazon has faced over the past few years, it shouldn't be surprising that their excess inventory liquidation...

A Guide to Measuring Your RoAS on Amazon

If advertising on Amazon wasn’t worthwhile, it wouldn’t be worth $22.5 Billion. To put that into perspective, the digital advertising...

Livestream Shopping: The Next Phase in eCommerce?

You can't always measure engagement by RoAS alone. Innovation may be one of the key drivers in eCommerce. But for every highly publicized...

A Guide To A/B Testing On Amazon

As the old saying goes, you get what you pay for. And that’s as true for selling on Amazon as it is for any other venture. Amazon...

Prime Day 2021 Trends To Prepare For In 2022

By all accounts, Prime Day 2021 was only a modest success. That is, if you consider an estimated $11.19 Billion in sales during 48 hours...