What’s new on the eComm horizon:

Driving top-line revenue matters—but if your margins are leaking through hidden Amazon inefficiencies, you’re scaling your mistakes—fast.

Many brands experience a performance dip in the days and weeks that follow a major tentpole like Prime Week. In this guide, we’re sharing our five-part Post-Peak Playbook—a proven approach that combines retention marketing, operational fine-tuning, and data-backed re-engagement campaigns.

If Q4 is your Super Bowl, July is your training camp. Brands that wait until September to prep their fulfillment strategy are already behind. Here’s how to build a fulfillment plan that protects margin, delights customers, and holds strong under Q4 pressure.

If you're making ad decisions based on ACoS alone, you're flying blind. Here’s why ACoS doesn’t cut it anymore—and what you need to look at instead.

This year, Prime Day became Prime Week — and the ripple effects will shape how brands prepare for the rest of 2025. At Color More Lines, we partnered closely with clients to navigate the high-stakes week. Here’s what we saw, what worked (and didn’t), and what it all signals for Q4 and beyond.

Introduction Crystal balls may be hard to come by, but they’re downright impossible in eCommerce. And if retail trends seem fickle...

If the old adage about death and taxes being the two inevitabilities in life still holds true, Amazon sellers know that Black Friday is...