What’s new on the eComm horizon:

Many brands experience a performance dip in the days and weeks that follow a major tentpole like Prime Week. In this guide, we’re sharing our five-part Post-Peak Playbook—a proven approach that combines retention marketing, operational fine-tuning, and data-backed re-engagement campaigns.

This year, Prime Day became Prime Week — and the ripple effects will shape how brands prepare for the rest of 2025. At Color More Lines, we partnered closely with clients to navigate the high-stakes week. Here’s what we saw, what worked (and didn’t), and what it all signals for Q4 and beyond.