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Amazon FBA And The Ending Platform Monopolies Act: What Sellers Should Know

The influence of Amazon on private business can hardly be underestimated. Amazon has developed a business model which has disrupted not...

What Is Amazon’s Influencer Program?

Amazon may have pioneered social proof as one of the most substantial marketing tools in digital media. But if digital marketing requires...

Strategies For Driving Back To School Sales On Amazon In 2021

Next to Prime Day, the back to school season is one of the more highly anticipated selling seasons on Amazon. And 2021 is no exception....

Best Practices For Amazon Sellers To Meet Chinese Shipping Rate Increases

While many of us may be fortunate enough to slowly be emerging from the pandemic, Amazon sellers are still facing some fairly dramatic...

Best Practices For Social Media Marketing In 2021

Seven out of every ten Americans use social media as much for product inspiration as they do for communication. That means your marketing...

Authenticity and Trust: Is Shoppable UGC The Next Wave In Customer Experience?

What’s the greatest strength a brand can hope to have during the current digital shift? It’s not name recognition. In fact, recent data...

Expansion Or Obligation? Being Google In An Amazon World

It’s hardly unrealistic to say that Amazon is the Google of online retail. Both had a decisive role in shaping our current digital...

How To Draft A Plan Of Action To Appeal Your Amazon Suspension

For any seller, new or old, having your Amazon seller account suspended can seem like a nightmare. That's because it is. It's a long and...