What’s new on the eComm horizon:

Earlier in July, the US Consumer Product Safety Commission filed a lawsuit against Amazon alleging the retailer was failing to do enough...

For many retailers, simply maintaining a digital presence isn’t enough. The need to provide a platform in which customers can search for...

New to launch products can sometimes face a two edged sword on social media. On the one hand, it’s one of the most simple and effective ways to actively promote a product line. But the key word is promotion. And promotion doesn’t necessarily lead to a conversion

The total US digital ad revenue reached $139.8 Billion in 2020, representing a 12.2 percent growth from the previous year. And while the...

For proof of the fundamental change in the customer journey, you don't have to look much further than Amazon. Once a distinctly US...

The customer journey on Amazon is as diverse as the world around us. Equally diverse are its marketplaces. Amazon's international...

In just a few short years, digital marketing has undergone a complete transformation. While banner ads and pop-ups still exist (much to...

With some estimates predicting a global market of $604.5 Billion by 2027, the value of social commerce can’t be denied. But there’s one...