Brand Protection & Recovery
Reclaiming the Buy Box and Recovering 84% of Lost Revenue
The Challenge
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Unauthorised sellers had taken the Buy Box on the three best-selling ASINs.
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Price had been cut to compete, which trained the algorithm and lost the margin.
Color More Lines Impact
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Optimized listings
Enforcement through Brand Registry rather than price.
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Surpassed projections
Pricing restored once the listings were clean.
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Improved efficiency
84% of lost revenue back in five months.
84%
of lost revenue recovered
within five months
Why It Matters
Unauthorised sellers on the three best ASINs, and a price war that was losing on both fronts. We enforced through Brand Registry rather than through price, restored the pricing once the listings were clean, and recovered 84% of the lost revenue in five months.
