Marketplace SEO & Content
Owning the Category Page: 6x Organic Impressions
The Challenge
-
Strong reviews, no organic visibility — the catalogue ranked for the brand name and almost nothing else.
-
Backend keywords were a copy of the titles, which doubles nothing.
Color More Lines Impact
-
Optimized listings
Titles and bullets rebuilt around category language.
-
Surpassed projections
Backend fields used for the terms titles cannot carry.
-
Improved efficiency
Sixfold organic impressions in two quarters.
6x
organic impressions
in two quarters
Why It Matters
Good products with no organic reach. We rebuilt titles and bullets around the language buyers actually use, put the backend fields to work, and lifted organic impressions sixfold in two quarters.
