Terms of Use

Effective date: November 13, 2026

These Terms of Use (“Terms”) are an agreement between you and TMA-CML LLC, a Delaware limited liability company doing business as Color More Lines (“Color More Lines,” “CML,” “we,” “us,” or “our”). They govern your use of:

  • our website, https://www.colormorelines.com, including our blog, newsletter, and free resources (the “Site”); and
  • PRYSM, our proprietary Amazon and Walmart analytics platform (“PRYSM”).

By using the Site or PRYSM, you agree to these Terms and to our Privacy Policy. If you’re using them on behalf of a company, you confirm you’re authorized to accept these Terms for that company. If you don’t agree, please don’t use the Site or PRYSM.

1. Who can use the Site

The Site and PRYSM are intended for businesses and for people who are at least 18 years old. By using them, you confirm that you meet this requirement.

2. Clients and our Services Agreement

We provide our paid services only under a signed services agreement. If you or your company is a CML client, your services agreement governs our services and your use of PRYSM. If anything in these Terms conflicts with your services agreement, your services agreement controls.

Nothing on the Site, including a free audit or a conversation with our team, creates a client relationship until a services agreement is signed by both parties.

3. Using PRYSM

PRYSM is available only to our clients and the people they authorize. If you have PRYSM access:

  • Keep your login secure. Don’t share your username or password, and tell us right away at info@colormorelines.com if you think your account has been compromised. You’re responsible for activity under your login.
  • Use it for your company’s business only. PRYSM and its reports are for your company’s internal use in managing its own marketplace business.
  • Don’t misuse it. You may not copy, resell, or sublicense PRYSM; reverse engineer it or try to access its source code; scrape or extract data from it by automated means beyond the exports we provide; get around its security; or give access to anyone your company hasn’t authorized.
  • Access can end. We may suspend or end access if these Terms or your services agreement are violated, or if needed to protect PRYSM or other users. Access ends when your company’s engagement with CML ends.

PRYSM’s reports, alerts, and AI analysis are tools to support your decisions. They rely on data from Amazon, Walmart, and other sources, which may be delayed, incomplete, or changed by those platforms. Please use your own judgment before acting on them.

4. Free audits and resources

We may offer free audits, our newsletter, and other free resources. These are provided for general information about your business’s opportunities and are based on the information available to us at the time. They are not guarantees of results, and requesting one doesn’t obligate you to buy anything. Any information or access you share with us for an audit is used only to prepare and discuss the audit with you.

5. Content, results, and advice

General information only. Content on the Site, including blog posts, newsletters, and downloadable resources, is for general information. It isn’t legal, tax, accounting, or financial advice. Amazon, Walmart, and other marketplaces change their rules, fees, and algorithms often, so content may become outdated.

Results vary. Case studies, testimonials, and performance figures on the Site describe the experience of specific clients. Your results depend on many factors, including your products, pricing, margins, competition, and marketplace conditions. Past results don’t guarantee future results.

6. Amazon, Walmart, and other third parties

Color More Lines is an independent company. We are not owned or operated by Amazon, Walmart, or any other marketplace. Our participation in Amazon partner programs doesn’t mean Amazon endorses our services or guarantees any results.

Amazon, Walmart, and other third-party names, logos, and trademarks belong to their respective owners and are used on the Site only to identify their platforms and programs.

The Site may link to, embed, or use services from third parties. We don’t control those third parties and aren’t responsible for their content, products, or privacy practices. Your use of them is subject to their own terms.

7. Our intellectual property

The Site, PRYSM, and their content, including text, graphics, logos, software, and design, are owned by CML or our licensors and protected by intellectual property laws. Color More Lines™ and PRYSM™ are trademarks of TMA-CML LLC. You may not use our trademarks without our written permission.

You may view, download, and print Site content for your own business use. You may share links to our content and quote short excerpts with credit to Color More Lines. You may not otherwise copy, republish, sell, or distribute our content without our written permission.

8. Linking to our Site

You’re welcome to link to our Site, as long as the link isn’t misleading and doesn’t suggest that we sponsor or endorse you. You may not display our Site within a frame on another website or otherwise change how it looks. We may ask you to remove a link at any time.

9. Blog comments

If you comment on our blog, you’re responsible for what you post. Comments must not:

  • be unlawful, defamatory, harassing, threatening, hateful, or obscene;
  • infringe anyone’s intellectual property or privacy;
  • contain spam, advertising, or links to promote your own business; or
  • include confidential information, yours or anyone else’s.

By posting a comment, you give CML a non-exclusive, royalty-free right to display it on the Site. We may edit for length, decline to publish, or remove any comment at our discretion.

10. Acceptable use

When using the Site or PRYSM, you agree not to:

  • break any law or violate anyone’s rights;
  • try to gain unauthorized access to our systems or other users’ accounts;
  • upload viruses or other harmful code, or interfere with how the Site or PRYSM works;
  • use bots, scrapers, or other automated tools to collect content or data, except as search engines normally do;
  • collect email addresses or other personal information from the Site; or
  • pretend to be someone else or falsely claim a connection with CML.

11. Privacy

Our Privacy Policy explains how we collect and use personal information, including through the Site and PRYSM.

12. Disclaimer of warranties

THE SITE, PRYSM, AND ALL CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE FULLEST EXTENT PERMITTED BY LAW, CML DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DON’T GUARANTEE THAT THE SITE OR PRYSM WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT ANY CONTENT IS ACCURATE, COMPLETE, OR CURRENT.

For clients, any warranties about our services are set out in your services agreement.

13. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, CML WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA, OR GOODWILL, ARISING FROM YOUR USE OF THE SITE OR PRYSM. OUR TOTAL LIABILITY FOR ANY CLAIM RELATING TO THE SITE WILL NOT EXCEED ONE HUNDRED U.S. DOLLARS ($100).

For clients, liability relating to our services and PRYSM is governed by your services agreement. Some jurisdictions don’t allow certain limitations, so some of these may not apply to you.

14. Indemnification

You agree to defend, indemnify, and hold harmless CML and its owners, employees, and agents from any claims, losses, and expenses (including reasonable attorneys’ fees) arising from your violation of these Terms, your misuse of the Site or PRYSM, or content you post.

15. Governing law and disputes

These Terms are governed by the laws of the State of Washington, without regard to its conflict-of-law rules. Any dispute relating to these Terms, the Site, or PRYSM will be brought exclusively in the state or federal courts located in Pierce County, Washington, and you consent to the jurisdiction of those courts.

If you’re a client, the dispute resolution terms in your services agreement apply instead.

16. Changes to these Terms

We may update these Terms from time to time. When we do, we’ll post the updated version on this page and change the effective date above. Your continued use of the Site or PRYSM after an update means you accept the updated Terms.

17. Ending your use

You may stop using the Site at any time. We may suspend or end your access to the Site or PRYSM if you violate these Terms. Sections 5 through 15 continue to apply after your use ends.

18. General

If any part of these Terms is found unenforceable, the rest stays in effect. Our failure to enforce any part of these Terms isn’t a waiver of our right to do so later. You may not transfer your rights under these Terms without our written consent; we may transfer ours, including as part of a merger, acquisition, or sale of assets. These Terms, together with our Privacy Policy and, for clients, your services agreement, are the entire agreement between you and CML about the Site and PRYSM.

19. Contact us

TMA-CML LLC, d/b/a Color More Lines 1102 A Street, Suite 300 Tacoma, WA 98402

Email: info@colormorelines.com