Full-Service Amazon Growth Agency

This Is What Real Amazon Expertise Looks Like

Ready To Start Scaling Today? Let’s Talk!

Welcome to Color More Lines, where eCommerce success isn’t just a possibility, it’s our promise. We specialize in driving exponential growth, simplifying complex challenges, and optimizing performance to empower brands like yours. We are an A-team with two decades of ecommerce experience. And we know exactly what it takes to prosper in this industry.

A strategist operating an Amazon account end to end
What We Do

Full-Service Amazon Growth Agency

Amazon isn’t a channel you “manage.” It’s a growth engine you operate. At Color More Lines, our White Glove Amazon Account Management is built for serious brands — manufacturers with real margins, differentiated products, and long-term ambition. We don’t just run ads. We don’t just update listings. We operate your Amazon business like it’s our own — with full accountability for performance. If you’re looking to grow faster, more profitably, and more strategically on Amazon, you’re in the right place.

Who We Are
A cross-functional Amazon team working a shared roadmap
What We Do

What “White Glove” Actually Means

White Glove isn’t a buzzword. At Color More Lines, White Glove service means:

  • A dedicated, cross-functional Amazon growth ecommerce team
  • Strategic leadership from experienced operators and ex-Amazonians
  • End-to-end ownership of your Amazon performance
  • Proactive communication, not reactive support
  • Clear accountability to revenue and profitability

We embed with your team and align on one goal: sustainable, profitable growth.

Learn More

What We Handle

Amazon strategy and advertising performance shown as charts and roadmaps

  • Strategy & Positioning

    • Full Amazon audit + competitive positioning
    • Growth roadmap tied to revenue and margin

  • Advertising & Demand Generation

    • Sponsored Ads + DSP strategy and execution
    • Ongoing optimization across bids, budgets, and audiences
Amazon product listing imagery and creative assets laid out together

  • Listings & Creative

    • SEO-driven titles, keywords, and A+ content
    • Image strategy and conversion optimization

  • Catalog & Compliance

    • Variation strategy, catalog structure, and Brand Registry
    • Compliance monitoring and issue resolution

  • Inventory & Operations

    • Demand forecasting and FBA vs. FBM planning
    • Fee management and profitability tracking
An audience seated at an eCommerce conference talk

Powered by PRYSM for Operators

The PRYSM dashboard showing operator-level reporting

Amazon data is fragmented. Decisions shouldn’t be. That’s why every White Glove client gets access to PRYSM, our proprietary analytics platform. PRYSM pulls together:

  • Advertising performance
  • Organic rank movement
  • Contribution margin
  • Inventory velocity
  • TACoS trends
  • SKU-level profitability

All in one intelligent dashboard. Because growth isn’t guesswork — and neither is margin.

Why Brands Choose CML

There are plenty of agencies that “do Amazon.” Few operate it like we do.

  • We Think
    Like Owners

    Our leadership team includes brand builders and former Amazonians. We understand the marketplace from both sides of the table.

  • We’re
    Profit-First

    We don’t optimize for vanity metrics. We optimize for contribution margin, long-term LTV, and sustainable scale.

  • We Build Systems, Not Short-Term Wins

    Prime Week. Q4. New launches. Fee increases. We build the infrastructure that performs through all of it.

  • We Grow
    With You

    From $2M to $50M+ on Amazon, we scale alongside you — with strategy that evolves as you do.

FAQs

  • Who is this for?

    Our White Glove Amazon service is designed for:

    • Manufacturers (not resellers)
    • Differentiated products with strong positioning
    • 50%+ gross margins
    • Brands investing in long-term growth
    • Teams that want a strategic partner, not a vendor

    If you’re looking for a cheap, plug-and-play solution, we’re not it. If you’re building a real brand — we are.

  • What does growth look like?

    Our White Glove Amazon service is designed for:

    • Manufacturers (not resellers)
    • Differentiated products with strong positioning
    • 50%+ gross margins
    • Brands investing in long-term growth
    • Teams that want a strategic partner, not a vendor

    If you’re looking for a cheap, plug-and-play solution, we’re not it. If you’re building a real brand — we are.

  • What does growth look like?

    Our White Glove Amazon service is designed for:

    • Manufacturers (not resellers)
    • Differentiated products with strong positioning
    • 50%+ gross margins
    • Brands investing in long-term growth
    • Teams that want a strategic partner, not a vendor

    If you’re looking for a cheap, plug-and-play solution, we’re not it. If you’re building a real brand — we are.

A brand owner and a CML lead planning the next quarter
Resources

Let’s Grow Faster
on Amazon

If Amazon is a core revenue channel for your brand — it deserves more than partial attention.

It deserves full ownership.

Let’s talk about how we can take your Amazon business from managed…to maximized.

Work With Us How It Works