Privacy Policy

Effective date: August 24, 2026

This Privacy Policy explains how TMA-CML LLC, doing business as Color More Lines (“Color More Lines,” “CML,” “we,” “us,” or “our”), collects, uses, shares, and protects personal information. It applies to:

our website, https://www.colormorelines.com (the “Site”);
PRYSM, our proprietary Amazon and Walmart analytics platform (“PRYSM”); and
the marketing and consulting services we provide to our clients (together with the Site and PRYSM, the “Services”).

If you have questions, contact us at info@colormorelines.com or at the address in section 14.

1. Information we collect

Information you give us

Contact and audit request forms. When you fill out a form on our Site, we collect the details you enter, such as your name, company, email address, phone number, and anything you include in your message.
Newsletter sign-ups. When you subscribe to our newsletter, we collect your name and email address.
Blog comments. When you comment on a blog post, we collect the name, email address, and website you enter, along with your comment.
Job applications. When you apply for a role with us by email, through a hiring platform, or through a recruiting agency, we collect the information you or they provide, such as your contact details, resume, work history, and education.
Clients and PRYSM users. When your company works with us, we collect business contact details for the people we work with. If you are given access to PRYSM, we also collect the information needed to set up and secure your account, such as your name, work email address, and login credentials.

Marketplace data from Amazon and Walmart

When a client authorizes us, PRYSM connects to that client’s Amazon and/or Walmart seller accounts through each marketplace’s official API. Clients grant this access themselves, for Amazon through the Amazon Solution Provider Portal. Through these connections, PRYSM collects business data such as sales, advertising, inventory, and financial data for the client’s account.

PRYSM does not collect personal information about our clients’ end customers, such as shoppers’ names, shipping addresses, or contact details.

Information collected automatically

When you visit our Site, our servers and the tools described in section 6 may automatically collect:

Log data, such as your IP address, browser type and version, pages visited, date and time of your visit, and time spent on each page.
Device data, such as device type, operating system, and approximate location based on your IP address.
Cookie and pixel data, as described in section 6.

2. How we use your information

We use personal information to:

respond to your inquiries and requests, including audit requests;
provide, operate, and improve our Services, including PRYSM;
send our newsletter and other marketing emails you’ve signed up for (you can unsubscribe at any time);
display and moderate blog comments and filter spam;
understand how visitors use our Site and measure the performance of our marketing;
show you advertising about our Services on other websites and social media (see section 6);
review and respond to job applications;
manage our client relationships and agreements;
protect the security of our Services and prevent fraud or misuse; and
comply with our legal obligations and enforce our rights.

3. Legal bases for processing (EEA, UK, and similar jurisdictions)

Where the law requires a legal basis for using personal information, we rely on one or more of the following:

Contract: to provide services you or your company have requested, or to take steps before entering an agreement.
Legitimate interests: to operate and improve our business, market our Services to businesses, and keep our Services secure, where those interests aren’t overridden by your rights.
Consent: for example, to send you our newsletter or to use non-essential cookies. You can withdraw consent at any time; this won’t affect processing that already took place.
Legal obligation: where we need to process information to comply with the law.

4. How we handle client marketplace data in PRYSM

We treat the marketplace data our clients connect to PRYSM with particular care:

Purpose. We use a client’s marketplace data only to provide our Services to that client, including the reporting, alerts, and AI analysis in PRYSM.
AI analysis. PRYSM’s AI analysis runs on CML’s own models. We do not send client marketplace data to third-party AI providers.
Access. Access is limited to the CML team members who work on the client’s account and to the users the client authorizes.
No sale. We do not sell client marketplace data.
Marketplace terms. We handle marketplace data in line with the API and data protection terms set by Amazon and Walmart.
When the relationship ends. When a client’s engagement ends, we disable the API connection and delete the client’s marketplace data, including any backup copies, within 30 days. Clients can also revoke our access at any time from their own Amazon or Walmart account settings.

5. Blog comments, Gravatar, and embedded content

Comments. When you leave a comment, we also collect your IP address and browser user agent string to help detect spam. Your name, comment, and (if you choose to add it) your website are shown publicly with your comment.

Gravatar. An anonymized string created from your email address (called a hash) may be sent to the Gravatar service to check whether you use it. If you do, your Gravatar profile picture is shown publicly with your approved comment. Gravatar’s privacy policy is available at https://automattic.com/privacy/.

Embedded content. Blog posts may include embedded content from other websites, such as videos, images, or articles. Embedded content behaves the same way as if you had visited the other website directly. Those websites may collect data about you, use cookies, add their own third-party tracking, and monitor your interaction with the embedded content, including if you have an account with and are logged in to that website.

6. Cookies and tracking technologies

Cookies are small files a website stores on your browser so it can recognize you on future visits. Pixels are small pieces of code that do something similar. We use them as follows.

Essential and Site cookies. Some cookies are needed for the Site to work. If you leave a blog comment, you can choose to save your name, email address, and website in cookies so you don’t have to re-enter them next time. These comment cookies last one year.

Analytics: Google Analytics. We use Google Analytics to understand how visitors find and use our Site. Google Analytics uses cookies to collect information such as pages visited, time on site, and how you arrived. Learn how Google uses this data at https://policies.google.com/technologies/partner-sites. You can opt out by installing the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.

Advertising: Meta Pixel. We use the Meta Pixel to measure the results of our advertising and to show ads about our Services on Facebook and Instagram to people who have visited our Site (known as retargeting) or who share characteristics with our visitors. Meta may use cookies and similar technologies to collect information about your activity on our Site and other websites. Learn more in Meta’s Privacy Policy at https://www.facebook.com/privacy/policy/, and manage your ad preferences at https://www.facebook.com/adpreferences.

Your choices. You can manage cookies through our cookie consent tool where available, and you can block or delete cookies in your browser settings. Blocking some cookies may affect how the Site works. You can also opt out of interest-based advertising from participating companies at https://optout.aboutads.info and https://optout.networkadvertising.org. We do not respond to other “Do Not Track” signals.

7. How we share personal information

We do not sell personal information for money. We share personal information only as described below:

Service providers who help us run our business, such as website hosting, CRM and project management, email marketing, analytics, and advertising providers. They may use the information only to provide services to us.
Amazon and Walmart, as part of operating the API connections our clients authorize for PRYSM.
Hiring platforms and recruiting agencies we work with to review job applications.
Advertising partners, such as Meta and Google, through the cookies and pixels described in section 6. Under some U.S. state laws, this may be considered “sharing” personal information for targeted advertising. You can opt out as described in section 10.
Legal and safety reasons, when we believe disclosure is required by law or needed to protect our rights, our users, or others.
Business transfers. If we’re involved in a merger, acquisition, financing, or sale of assets, personal information may be transferred as part of that transaction. We’ll require the recipient to protect it in line with this policy.
With your consent or at your direction.

8. How long we keep information

We keep personal information only as long as needed for the purposes in this policy, unless the law requires us to keep it longer:

Inquiries and leads: as long as needed to respond and follow up, or until you ask us to delete it.
Newsletter subscribers: until you unsubscribe. We may keep your email address on a suppression list so we don’t email you again.
Blog comments: comments and their metadata are kept indefinitely so we can recognize and approve follow-up comments automatically.
Client contact details: for the length of our relationship, plus any period required for legal, tax, or accounting purposes.
PRYSM marketplace data: deleted within 30 days after the engagement ends, as described in section 4.
Job applications: as long as needed to consider your application and as required by law.

9. How we protect information

We use commercially reasonable administrative, technical, and physical safeguards to protect personal information from loss, theft, and unauthorized access, use, or disclosure. No method of transmission or storage is 100% secure, so we can’t guarantee absolute security. If a data breach affects your personal information, we’ll notify you as required by applicable law.

10. Your rights and choices

Email. You can unsubscribe from our marketing emails at any time using the link at the bottom of any email, or by contacting us.

Your privacy rights. Depending on where you live, you may have the right to:

know what personal information we hold about you and get a copy of it, in a portable format where possible;
correct inaccurate personal information;
delete your personal information;
opt out of targeted advertising or the “sharing” of personal information for that purpose;
restrict or object to certain processing; and
withdraw consent you’ve given us.

To make a request, email info@colormorelines.com. We may need to verify your identity before acting on your request. You may use an authorized agent to make a request on your behalf where the law allows. We’ll respond within the time required by applicable law, and we won’t discriminate against you for exercising your rights.

Some information may be exempt from deletion, for example information we must keep for legal, tax, or security purposes.

Complaints. If you believe we’ve mishandled your personal information, please contact us first so we can try to resolve it. You also have the right to contact your local data protection authority.

11. International visitors

We’re based in the United States, and the information we collect is stored and processed in the United States. If you access our Services from outside the U.S., including from the European Economic Area, the United Kingdom, or Canada, your information will be transferred to the U.S., where data protection laws may differ from those in your country. Where required, we rely on appropriate safeguards for these transfers.

12. Children’s privacy

Our Services are designed for businesses and are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has given us personal information, contact us and we’ll delete it.

13. Third-party websites

Our Site may link to websites we don’t operate. We aren’t responsible for their content or privacy practices, so please review their privacy policies.

14. Changes to this policy

We may update this policy from time to time. When we do, we’ll post the updated version on this page and change the effective date above. If we make a significant change, we’ll take reasonable steps to let you know, such as a notice on our Site.

15. Contact us

TMA-CML LLC, d/b/a Color More Lines 1102 A Street, Suite 300, Tacoma WA 98402

Email: info@colormorelines.com