Creative Testing & Conversion
A 27% Conversion Lift From Main Image Testing Alone
The Challenge
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Traffic was healthy and conversion sat below category average on every hero ASIN.
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Creative had never been tested — the main image had not changed in two years.
Color More Lines Impact
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Optimized listings
Main images tested with enough traffic to mean something.
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Surpassed projections
Winners rolled across the range, not just the hero.
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Improved efficiency
27% conversion lift with no extra spend.
27%
conversion lift
with no extra ad spend
Why It Matters
Healthy traffic, below-average conversion. We tested main images with enough traffic behind each variant to mean something, rolled the winners across the range, and lifted conversion 27% without spending another pound on ads.
