Subscription Growth & Retention
Turning One-Time Buyers Into 41% Subscribe & Save
The Challenge
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Repeat purchase was flat at nine percent on a product people finish every month.
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Subscribe & Save was live and never surfaced anywhere a buyer would see it.
Color More Lines Impact
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Optimized listings
Subscription surfaced on the listing, not buried in it.
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Surpassed projections
Replenishment timed to how fast the product is used.
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Improved efficiency
41% of orders now recurring.
41%
of orders now recurring
up from nine percent
Why It Matters
A monthly consumable with a nine percent repeat rate. We surfaced the subscription where buyers actually look, timed replenishment to real usage, and took recurring orders to 41% of the total.
