Amazon Advertising & Profitability
Cutting Wasted Spend by Half While Growing Sales 92%
The Challenge
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Almost a third of ad spend was going to search terms that never converted.
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Broad match was doing the discovery and nobody was reading what it found.
Color More Lines Impact
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Optimized listings
Search term reports read weekly, not quarterly.
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Surpassed projections
Negatives applied before scaling anything.
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Improved efficiency
92% sales growth on half the wasted spend.
92%
sales growth
on half the wasted spend
Why It Matters
A third of the budget was funding search terms that never converted. We read the query reports properly, applied negatives before scaling anything, and grew sales 92% while halving the waste.
