Halcyon Outdoors

A laptop open to an eCommerce analytics report

Automation & Operational Efficiency

From Manual to Managed: 340% Growth Across Two Marketplaces

The Challenge

  • Two marketplaces run from one spreadsheet and a lot of goodwill.

  • Every listing change had to be made twice, so the second channel was always a month behind.

Color More Lines Impact

  • Optimized listings

    Catalogue synced from a single source of truth.

  • Surpassed projections

    Pricing rules automated per channel.

  • Improved efficiency

    340% growth without adding headcount.

340% combined marketplace growth across two channels

Why It Matters

Two marketplaces, one spreadsheet. We built a single source of truth for the catalogue, automated the pricing rules per channel, and grew combined revenue 340% without adding a single person to the team.