Your eCommerce Partner. Built Like a Brand Owner.

We Don’t Manage Amazon. We Optimize It.

Ready To Start Scaling Today? Let’s Talk!

Welcome to Color More Lines, where eCommerce success isn’t just a possibility, it’s our promise. We specialize in driving exponential growth, simplifying complex challenges, and optimizing performance to empower brands like yours. We are an A-team with two decades of ecommerce experience. And we know exactly what it takes to prosper in this industry.

Specialists collaborating across Amazon, Walmart and paid social

Outsource to the Experts

We don’t do hands-off. And we don’t hide behind dashboards. When you partner with Color More Lines, you don’t just get a service — you get a hands-on growth team that’s fully invested in your success. We give you access to 40+ channel eCommerce specialists across Amazon, Walmart, and Paid Social — without the overhead of hiring in-house.

An onboarding session mapping the first sixty days

Seamless Onboarding.
Fast Impact.

Our onboarding process is streamlined, collaborative, and surprisingly painless. Within the first 30–60 days, we’re already:

  • Optimizing listings
  • Dialing in PPC
  • Resolving account health issues
  • Forecasting inventory
  • Building your roadmap for scale
Reporting dashboards open across two monitors in an office

What “White Glove” Actually Means at CML

Illustration of a dedicated growth partner reviewing performance dashboards

  • A Dedicated Growth Partner

    Your own growth expert, committed to align and personalize strategy with your goals.

  • Full-Team Slack Access

    A shared channel with your entire CML team, not just one point of contact

  • Weekly Metric Updates

    Stay on top of what’s working (and what’s next)

  • Monthly Strategy Calls

    Focused on real, actionable growth plans

  • Biannual Business Reviews

    Zoom out to optimize the bigger picture

  • 24/7 Monitoring & Support

    Real-time resolution for listing, inventory, or ad issues

Built to Flex With Your Team

Our Results

Whether you’re a founder-led brand or already have an internal eComm team, we adapt to your structure and fill the gaps that matter most. We handle what you don’t want to. We amplify what’s already working. And we keep it simple, so you can stay focused on the bigger picture.

Read Our Client Success Stories
Sales and inventory dashboards open across two monitors

All your Amazon Data in One Single Place

The PRYSM analytics dashboard showing Amazon sales and margin reporting

PRYSM is our proprietary analytics platform, built from the ground up to give eCommerce teams clarity, control, and speed in every decision they make on Amazon and Walmart.

No more downloading spreadsheets, cross-referencing reports, or guessing what’s actually driving growth. And yes, it’s included for all CML clients.

What PRYSM Tracks:

With PRYSM, you see everything that matters — in one sleek, powerful dashboard. PRYSM turns Amazon chaos into business clarity — fast.

  • Sales And Revenue Trends

    Track topline revenue, orders, and profitability by product, time range, or channel.

  • Ads Performance

    Instantly see ROAS, ACoS, TACoS, and media efficiency — all in one view.

  • Inventory & Buy Box Health

    Spot stockouts, suppressed listings, and Buy Box issues before they cost you sales.

  • Organic VS Paid Insights

    Understand what’s driving traffic, which keywords are working, and where to double down.

  • Custom KPIs

    Set, track, and monitor the metrics that matter most to your team — in real time.

Visit The PRYSM Portal
The PRYSM dashboard open on a profitability view

Built by Operators,
for Operators

We didn’t build PRYSM to look flashy. We built it to answer the daily questions brand leaders, marketers, and supply chain teams actually ask:

  • What SKUs are driving the most profit this week?
  • Are we overspending on ads or underfunding winners?
  • How much inventory do we need to reorder — and when?
  • Which listings are underperforming — and why?
A permissions screen controlling who sees which reports

Seamless, Secure
& Always On

  • No complicated setup: Get onboarded in minutes, not weeks.
  • Secure & permission-based access: Control who sees what — from your team to your investors.
  • Real-time syncing: Fresh data every day so you’re never behind.