Boldly Leading Brands To The Digital Frontier

You Won’t Need Another Amazon Agency Again

Ready To Start Scaling Today? Let’s Talk!

Welcome to Color More Lines, where eCommerce success isn’t just a possibility, it’s our promise. We specialize in driving exponential growth, simplifying complex challenges, and optimizing performance to empower brands like yours. We are an A-team with two decades of ecommerce experience. And we know exactly what it takes to prosper in this industry.

A growth strategy session in progress
Who We Are

We’re Not Just
Another Agency.

We’re a full-service Amazon agency and eCommerce growth partner built for brands that want more — more performance, more profit, more possibility. We exist to take the complexity out of scaling on Amazon, Walmart, and beyond — and replace it with smart, strategic execution that actually moves the needle.

  • $720M+ in revenue generated.
  • 4.3-year average client tenure.
  • 88 Net Promoter Score.

We don’t just manage your account. We build the strategy, run the plays, and help you grow faster — with zero guesswork.

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Specialists across ops, media, creative and analytics
Who We Are

Strategy Meets Execution

Behind every client win is a team of 40+ eCommerce specialists across:

  • Account Management & Ops
  • Paid Media & SEO
  • Creative & Brand Strategy
  • Data & Analytics
  • Supply Chain & Logistics
  • Leadership & Consulting

We combine deep channel expertise with fast communication, transparent reporting, and a relentless focus on profitable growth. Whether we’re running your PPC, fixing your catalog, or recovering lost revenue, we’re always one step ahead — because Amazon never stops, and neither do we.

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The CML team collaborating across account management, paid media and analytics

Built Different by Design

Behind every client win is a team of 40+ eCommerce specialists across:

  • Account Management & Ops
  • Paid Media & SEO
  • Creative & Brand Strategy
  • Data & Analytics
  • Supply Chain & Logistics
  • Leadership & Consulting

We combine deep channel expertise with fast communication, transparent reporting, and a relentless focus on profitable growth. Whether we’re running your PPC, fixing your catalog, or recovering lost revenue, we’re always one step ahead — because Amazon never stops, and neither do we.

Two colleagues reviewing printed reports and a tablet across a desk

Meet Your Growth Team

Madeline Masterson, Chief Executive Officer (CEO)
Chief Executive Officer (CEO)

Madeline Masterson

Madeline founded Color More Lines after a decade inside Amazon, and still reads every weekly account review.

Josh Levine, Chief Revenue Officer (CRO)
Chief Revenue Officer (CRO)

Josh Levine

Josh has scaled eight-figure brands across Amazon, Walmart and Shopify, and owns revenue strategy across the client portfolio.

Jon Derkits, Chief Commercial Officer (CCO)
Chief Commercial Officer (CCO)

Jon Derkits

Jon leads commercial partnerships and keeps the agency honest about what growth actually costs.

Built Globally. Operating as One.

We’re not confined to one office, one market, or one way of thinking. Color More Lines is a global team of Amazon operators and specialists — bringing together expertise from across markets, categories, and competitive landscapes.

See How We Work

From onboarding to optimization, we’ve built a client experience that’s efficient, proactive, and actually enjoyable. If you’re ready to scale with confidence, we’re ready to lead the way.

How We Work
A strategist standing in front of a large screen of sales charts