Whether you’re currently selling on Amazon or you’re looking to get started, it’s important to understand the power of Amazon and why it lives up to the hype.
At Color More Lines, we believe that selling on Amazon is a necessity for any e-commerce business.
1. It’s GINORMOUS.
With more than 180 million unique visits a month, Amazon is the top website in the world. That means the world shops at Amazon, and if you’re not selling on there, then you are missing out. Just the exposure alone is enough incentive to join.
2. It provides awesome data-tracking tools.
Nowadays e-commerce is all about the data. If you’re not tracking your business and your customers’ habits, then you’re not going to grow. Amazon’s tools can provide you with super-specific info, such as where your customers are located, what keywords they used to find your products, how long they reviewed your listings, and so on.
On top of that, Amazon provides you with the opportunity to hear feedback from your customers. By reading the Amazon reviews left by your customers, you’ll be able to understand what they liked about your products…and what they didn’t.
Reading customer reviews might seem intimidating, but it’s actually a valuable resource for you and your business. You can use that customer feedback to enhance your products and make necessary improvements.
3. It’s trusted by consumers.
In a recent study, 50% of shoppers said they start their search on Amazon. Consumers search Amazon first to research products, compare prices, and read reviews. Amazon empowers consumers and educates them so they can make informed purchase decisions.
By selling your products on Amazon, you not only increase your exposure but also your opportunity to build your brand and your customers’ trust. Good Amazon reviews are good for your business because they build consumer trust and confidence when they purchase your products.
4. It provides a huge opportunity for growth.
First of all, you can reach more customers through the Amazon searches, which is great. You can find yourself being listed right next to the major players in your space. This provides great exposure and lets you compete directly with the big dogs.
Amazon also provides product recommendations and referrals. For examples, consumers can use the “Customers who bought this also bought” feature to see what other consumers have purchased while ads and keyword optimization boost your visibility in search results and sponsored listings.
5. It provides the ultimate e-commerce customer experience.
Amazon knows what it’s customers want and knows how to treat them. That’s one of the biggest reasons behind their massive success.
A key component of their customer experience is their speedy delivery. They’ve developed a shipping strategy and invested in the infrastructure to get consumers their purchases as quickly and as efficiently as possible.
They are a powerful resource when it comes to shipping because they have shipping centers all over. You can use their warehouses for storage and for shipping, which takes a lot of hassle and responsibility off your plate. They also offer insurance on your items when they ship them, and they’ll take responsibility for any shipping issues that may occur.
6. We know everything about Amazon so you don’t have to.
Not to brag, but we know our stuff. And we’re really good at what we do. We know selling on Amazon might seem overwhelming, but it’s definitely worth the investment.
We’ve built a complete process for managing your Amazon FBM (Fulfillment by Merchant) and FBA (Fulfillment by Amazon) operations. This includes customer service, listing optimization, logistics, replenishment, analyst, repricing, and ad management. We also offer turnkey account management, retainer work, and listing optimization packages.
In fact, we have taken several brands off the Amazon vendor program and optimized them both on the front end (what customers can see) and the back end (what the AI registers).
So basically, working with us is a no brainer!
If you’re interested, contact us to set up your FREE discovery call.
We look forward to speaking with you!