3 Key Facts about Amazon Donating Your Excess Inventory

3 Key Facts about Amazon Donating Your Excess Inventory


In the spirit of Color More Lines’© (CML) passion for “helping companies with a cause,” so too has Amazon embraced this vision…and they do truly think of everything! In case you missed it, Amazon announced this week that starting September 1, 2019, those using Fulfillment by Amazon (FBA) will have the option to donate excess or unwanted inventory in the US and UK to select charities.

In the US, Amazon has selected to work with Good360, a global leader in philanthropy and purposeful giving. In the UK, they will be leveraging charities like Newlife, Salvation Army and Barnardo’s.

This is a brilliant step and a great action by Amazon. Here are 3 facts you will want to make sure you’re aware of:

FACT #1 Automatic Enrollment

You are enrolled in FBA Donations program by default and Amazon will automatically make eligible inventory available to charitable organizations when you choose to dispose of overstock, returns, and other unwanted product. You can verify your enrollment status by going to Settings > Fulfillment by Amazon > FBA Donations program.

>>> You can choose to opt-out of the FBA Donations program at any time by disabling it in your FBA Settings.

FACT #2 Donation Delivery is Arranged by Amazon

Although disposal and donation fees apply, $.50 and $.15, respectively, when you request disposal of FBA inventory in the U.S. and UK fulfillment centers, Amazon will make it available for donation and will make the delivery arrangements on your behalf, for no additional cost.

FACT #3 Tracking and Taxes

Tracking these items is easy if you look in your Removal Shipment Detail report and look for items marked Donation in the Carrier Name field. And it’s always a good idea to contact your tax adviser to discuss the FBA Donations program and what implications it will have on your reporting obligations.

Hats off to Amazon for finding a positive solution to unwanted and unused inventory! The program creators expect to see hundreds of thousands of products that were once doomed for disposal, going to good use transforming lives and strengthening communities!


Keep Doing Great Things,


Color More Lines – Helping Companies with a Cause

Color More Lines – Helping Companies with a Cause

Welcome to Color More Lines!

We help companies with a cause grow and expand their business on Amazon and beyond. 

Our wicked-smart team of experts know all the ins and outs of how to effectively sell on Amazon.

If you’ve got questions, we’ve got the answers.  

Some of us have been selling on Amazon for 13 years, right after Jeff Bezos literally moved out of his garage.

We know Amazon. Period. So you don’t have to. We’ve got everything covered.

We’ve built a complete process for managing your Amazon FBM (Fulfillment by Merchant) and FBA (Fulfillment by Amazon) operations. This includes customer service, listing optimization, logistics, replenishment, analyst, repricing, and ad management.

We also offer turnkey account management, retainer work, and listing optimization packages.

In fact, we have taken several brands off the Amazon vendor program and optimized them both on the front end (what customers can see) and the back end (what the AI registers). 

But our knowledge and capabilities go well beyond Amazon, too.

We offer multi-channel integration and support, including exposure to eBay, Jet, Walmart, Google Shopping, and Shopify — including EU integration and native language localization.

We can also help you tap into multiple wholesalers and big box stores like Target, Costco, Sam’s Club, and more!

We “color more lines” on your income statement by adding powerful new sales channels and growth to both your top and bottom lines.

Typically we work with companies doing $2M – $50M in revenue or the occasional well-funded startup, if there’s a track record and a compelling product offering. 

We also happily pay ongoing referral bonuses for ideal client introductions.

We Make Clients Happy

When it comes right down to it, we’re in the business of making our clients happy.

Yep, it’s true. It’s why we do what we do.

And this is how we do it (spoiler alert):

Client Experience + Awesome Results = Happy Clients

Basically, if our clients aren’t happy, we aren’t happy. And if our clients aren’t successful, then nobody is happy. That’s why we do everything in our power to help our clients achieve their goals and get results.

Do we help make brands bigger? Yes!

Do we help you launch successful e-commerce products? Of course!

Do we partner with you to drive multi-channel revenue with best-in-class e-commerce marketing, keyword optimization, SEO indexing, and robust risk reduction? For sure!

Do we help you get sales results online? Absolutely!

We provide you with a suite of solutions to meet your individual needs, and our success is defined by your satisfaction.

We know that e-commerce can be overwhelming, especially with the constantly changing landscape and the big players. We make the process simple and easy-to-understand for you, and we treat you like family in our collaborative environment.

When it comes to e-commerce, we do the work, so you don’t have to. We do the heavy lifting, so you can focus on what you do best.

Other companies sit behind the scenes and don’t reveal what they’re doing. But we take you step by step through our processes and strategies so that you know exactly what we’re doing and how we’re helping your business grow.

Giving Back

Not only do we help companies that give back and make a difference in their communities and the world at large, but we also give back.

Helping our clients build their brands is awesome, but that’s not all we do here at Color More Lines. We might be fun-loving tech and business wizards, but we also LOVE to give back! Helping people is what we like to call our bigger purpose.

As a company, we believe we have a special responsibility to set the standard as an employer, business leader, and local resident in our communities and the communities of our clients. It is an integral part of how we think and do business.

Whether we’re volunteering for work projects in our communities or making food and monetary donations to charitable organizations, we’re always looking for ways to give back and help make this world a better place for everyone.

If you like what you’ve read and want to work with us, let us know. Let’s build something great together!

Contact us today to set up your FREE discovery call.

The “Color More Lines” Experience

The “Color More Lines” Experience

At Color More Lines, we are all about our clients—aka YOU.

Your business is our business, and we want to help you thrive and succeed.

We’re dedicated to providing you with solutions that work seamlessly with your team, your products, and your business. We define our success by your results and by your satisfaction.

That’s why we collaborate with you and get to know you, your business, and your goals on a deeper level.

We work right alongside you throughout the entire process to ensure a smooth, seamless experience.

  1. We get to know you FIRST.

We get to know you as a person. Before we can truly serve you and your business, we want to know you on a personal level. You’re the driving force behind your business.

By understanding you, we will better understand your business. And by better understanding your business, we will better understand how to help you succeed and reach your goals.

We want to know what inspires you, what gets your excited, and what brings meaning and purpose to your life.

  1. We get to know your business and your goals.

Your business is an extension of you. You’ve put everything you’ve got into building it, and it’s a huge part of your life.

We want to know all about your journey, your successes, and your challenges.

What inspired you to start your business?

What have been some of your biggest wins?

What have been some of your biggest struggles?

What does your business do well?

What does success look like?

Knowing the ins and outs of your business helps us identify your needs and provide you with the best solutions and support.

  1. We get to know your customers.

Customers are the heartbeat of your business. They are the reason for everything you do. Us too!

That’s why we take the time to understand your customers and how to best serve them.

Who are your ideal customers?

What do they want?

What do they need?

Where are they located?

What kind of feedback have they provided?

What are their pain points?

One of our goals is to delight each and every one of your customers by delivering an excellent experience while making their lives easier.

  1. We collaborate with you directly.

You know your business and your customers better than anyone else. Unlike other companies, we listen to our clients and value their input.

We are experts in our field, but you are also experts in yours. That’s why we combine our expertise to drive success and achieve your goals.

We incorporate your ideas, input, and suggestions into how we reach your customers and take your business to the next level. We do more than partner with clients. We become a team.

  1. We create a customized strategy and plan for you.

At Color More Lines, we don’t believe in cookie-cutter plans and one-size-fit-all options.

Why? Because they do a disservice to both our clients and their customers. Instead, we develop new ideas and new strategies to proactively reach your customers, sell more of your products, and build your business.

By getting to know you, your business, and your goals, we create customized strategies and plans to help you succeed as quickly and efficiently as possible.

  1. We get you EPIC results.

We work on your behalf to get you the results you want.

Recently, we on-boarded a client in March 2018. Their Average Cost of Sales (ACOS) dropped by 40% after working with us for just 5 weeks, with only $50 in additional ad spend, freeing up revenue to grow and scale.

These same efforts also led to a 60% increase in revenue driven by ads during the same period. Then, after 90 days, they had more than doubled their revenue and were raising additional cash to scale faster to meet the newly generated demand. 

It’s results like these that get us excited about helping our clients. We’ve got the knowledge and expertise to add powerful new sales channels and growth to both your top and bottom lines.

If you’re interested in working with us or learning more, contact us to set up your FREE discovery call.

We look forward to speaking with you!

The Top 6 Reasons Why You Should Sell on Amazon

The Top 6 Reasons Why You Should Sell on Amazon

Whether you’re currently selling on Amazon or you’re looking to get started, it’s important to understand the power of Amazon and why it lives up to the hype.

At Color More Lines, we believe that selling on Amazon is a necessity for any e-commerce business.

The Top 6 Reasons Why You Should Sell on Amazon

  1. It’s GINORMOUS. 

With more than 180 million unique visits a month, Amazon is the top website in the world. That means the world shops at Amazon, and if you’re not selling on there, then you are missing out. Just the exposure alone is enough incentive to join.

  1. It provides awesome data-tracking tools.

Nowadays e-commerce is all about the data. If you’re not tracking your business and your customers’ habits, then you’re not going to grow. Amazon’s tools can provide you with super-specific info, such as where your customers are located, what keywords they used to find your products, how long they reviewed your listings, and so on.

On top of that, Amazon provides you with the opportunity to hear feedback from your customers. By reading the Amazon reviews left by your customers, you’ll be able to understand what they liked about your products…and what they didn’t.

Reading customer reviews might seem intimidating, but it’s actually a valuable resource for you and your business. You can use that customer feedback to enhance your products and make necessary improvements.

  1. It’s trusted by consumers.

In a recent study, 50% of shoppers said they start their search on Amazon. Consumers search Amazon first to research products, compare prices, and read reviews. Amazon empowers consumers and educates them so they can make informed purchase decisions.

By selling your products on Amazon, you not only increase your exposure but also your opportunity to build your brand and your customers’ trust. Good Amazon reviews are good for your business because they build consumer trust and confidence when they purchase your products.

  1. It provides a huge opportunity for growth.

First of all, you can reach more customers through the Amazon searches, which is great. You can find yourself being listed right next to the major players in your space. This provides great exposure and lets you compete directly with the big dogs.

Amazon also provides product recommendations and referrals. For examples, consumers can use the “Customers who bought this also bought” feature to see what other consumers have purchased while ads and keyword optimization boost your visibility in search results and sponsored listings.

  1. It provides the ultimate e-commerce customer experience.

 Amazon knows what it’s customers want and knows how to treat them. That’s one of the biggest reasons behind their massive success.

A key component of their customer experience is their speedy delivery. They’ve developed a shipping strategy and invested in the infrastructure to get consumers their purchases as quickly and as efficiently as possible.

They are a powerful resource when it comes to shipping because they have shipping centers all over. You can use their warehouses for storage and for shipping, which takes a lot of hassle and responsibility off your plate. They also offer insurance on your items when they ship them, and they’ll take responsibility for any shipping issues that may occur.

  1. We know everything about Amazon so you don’t have to.

Not to brag, but we know our stuff. And we’re really good at what we do. We know selling on Amazon might seem overwhelming, but it’s definitely worth the investment.

We’ve built a complete process for managing your Amazon FBM (Fulfillment by Merchant) and FBA (Fulfillment by Amazon) operations. This includes customer service, listing optimization, logistics, replenishment, analyst, repricing, and ad management.

We also offer turnkey account management, retainer work, and listing optimization packages.

In fact, we have taken several brands off the Amazon vendor program and optimized them both on the front end (what customers can see) and the back end (what the AI registers). 

So basically, working with us is a no brainer!

If you’re interested, contact us to set up your FREE discovery call.

We look forward to speaking with you!