How Do I Activate My Amazon Product Listings Report?

How Do I Activate My Amazon Product Listings Report?

One of the more common dilemmas for any Amazon seller is a question of predictability. It’s not just sales predictions you’re concerned with. Predictability in shipping times. Seasonal interest. And the predictability of your inventory tracking and performance.

Amazon Seller Central doesn’t necessarily make it much easier for you. Making mass changes to your product listings requires some fairly time intensive manual uploading—time you don’t necessarily have to spare remembering search terms, bullet points and descriptions.

Fortunately, there’s an easier way to keep track of your pertinent product listing information. It’s called Amazon’s Product Listing Report. It allows you to download all the relevant product information you need to make informed inventory listing changes. 

If you’re a seasoned Amazon seller, you may have wondered where it went to. It hasn’t necessarily gone away; it’s simply no longer a default feature. But accessing it isn’t quite as difficult as you’d think. In fact, it’s simply a question of customer support.


Steps to Activate Your Amazon Product Listings Report

  1. Log in to your Seller Central account.
  2. Select the ‘Help’ tab in the upper right hand corner. Select ‘Contact Us’ from the dropdown.
  3. Select ‘Your Account > Make changes to your account > Get help with a different account setting issue.’
  4. Open a ticket with Seller Support, preferably via live chatbot.
  5. Once your report is active, go to your ‘Inventory Reports’ in Seller Central. Ensure that one of the options includes ‘Category Listings Report.’ It should now be categorized by product.


  • You must download a different report for each category if you’re selling in multiple ones.
  • The report is only available for 24 hours after activation.


What Information Does A Category Listing Report Contain?

There’s over 100 inventory-critical descriptions contained in Amazon’s Category Listing Report, including:

  • ASINs
  • Brand name
  • Color and color map
  • Currency accepted
  • Department
  • Image URLs
  • Item Type Keyword(s)
  • Key product features
  • Manufacturer’s suggested retail price
  • Parentage (if any) and relationship
  • Product length/height/width and weight
  • Product Description
  • Product ID
  • Product tax code
  • Shipping weight and cost
  • SKU

And just about every other relevant piece of information you need to revise or renew your listing.


Color More Lines provides white glove, global account management of your eCommerce platforms so mission-driven companies can focus on new product development, branding and growth strategies. Find out more at Color More Lines.

Changes To Amazon’s Seller Central Communication Guidelines

Changes To Amazon’s Seller Central Communication Guidelines


If you’re already selling through Amazon’s Seller Central platform, you’re probably aware that guidelines can be… well, sometimes a little less than convenient for many retailers. After all, you’re already selling directly to customers, in addition to registration and seller fees. Ideally, that should mean service and communication are your responsibilities.

And they are. If you’re using FBA services by Amazon, there’s a good chance it’s because you have neither the time nor the resources to fulfill each individual order. We don’t blame you. Managing your Amazon accounts can be one of the more tedious and time-consuming processes in ecommerce. That’s it’s no surprise that more and more sellers turn to auto-response when fielding product questions and order updates.

But Seller Central’s buyer-seller messaging service isn’t just wieldy to adopt. Its rules and guidelines seem to change constantly. And the recently revised guidelines for autoresponders don’t just affect how you communicate. Failing to adopt them can result in your suspension. Here’s key points that you need to be aware of when it comes to your auto-response.

Clarification of Marketing on Amazon’s Seller Central

Amazon prohibits any form of their Seller Central services for the purposes of unsolicited marketing and promotions, including email, messaging, telephone and even personal mail. This also includes solicitation for positive reviews and testimonials, even if prompted by the buyer.

Seller Central services are also becoming increasingly more aggressive in policing buyers who offer compensation for a review, including money or gift cards, free or discounted products, refunds and reimbursements. If in doubt, only field direct inquiries about a product or order through the Seller Central platform.


Changes in Messaging Guidelines

Sellers are no longer permitted to do the following when contacting a buyer:

  • Using tags such as “[Important]” in subject lines unless related to a specific order
  • Use messaging for marketing and promotional purposes
  • Use messaging containing language that incentivizes or solicits biased seller feedback and reviews, including requesting the removal or update of previously published reviews
  • Send messages containing images, flash animation or any hyperlinks that do not specifically contain relevant information to an order
  • Send a reminder to leave seller feedback more than once per customer
  • Include links and attachments unless they relate specifically to the order
  • Include a link allowing buyers to opt-out of messaging
  • Include any logos displaying or linking to your website
  • Any content different from the contact reason listed on your Contact Buyer page

Confused? Discouraged? Don’t be. You’re not losing customers. You’re strengthening your brand’s integrity. One of Amazon’s greatest strengths has always been the ability to provide a relatively neutral and objective platform for honest customer testimonials. Trying to manipulate that objectivity for your own end isn’t just unethical. It’s insecure. Your product and your customers demand more.


Color More Lines provides white glove, global account management of your ecommerce platforms so mission-driven companies can focus on new product development, branding and growth strategies. Find out more at

The 3 Top Priorities On Your Amazon Pre Launch Checklist

The 3 Top Priorities On Your Amazon Pre Launch Checklist


Is 2020 going to be the year you finally make the leap to selling on Amazon? If so… welcome to the jungle.

We’re not saying that to frighten you off. In fact, far from it. Amazon shouldn’t just be an ecommerce platform for your business. It should be your primary one. With sales reported in excess of $59 billion for the first quarter of 2019 alone, we’re not the only ones who are Amazon advocates. So are over two-thirds of the U.S. population.

But while you may have prioritized Amazon sales as a primary goal, you may not have considered your own pre-launch procedure. You may have a marketing strategy in place. You may have conducted a detailed comparative sales analysis. And you may even have a revolutionary product line. But have you thought about your inventory? Have you considered logistic processes? How aligned are all your ecommerce distribution channels? In short—is your business ready to launch?


ASINs, EANs, ISBNs and UPC Codes

We’re not going to lie. Bar codes can be one of the more confusing parts of establishing an Amazon ecommerce storefront, particularly if you’re predicting a high amount of global sales along with your domestic volume. Here’s how they break down:

  • ASIN:  Amazon Standard Identification Numbers. These are unique blocks of 10 digits which Amazon uses to identify and track sales. With the exception of books (which carry the same sequence as an ISBN,) each code ASIN is automatically assigned for each product.
  • EAN: The European Article Number can be either 12 or 13 digits which  identify both the product and manufacturer.
  • ISBN: An International Standard Book Number consisting of either 10 or 13 digits used solely to identify and track commercial book sales.
  • UPC: In the US, a Universal Product Code is 12 digit commercial barcode which identifies non-book retail products.

But why are these codes important? For retail purposes, products need to be identified quickly in order to expedite purchasing. But these codes don’t just identify your product. They track its sales. And they’re necessary if you want to conduct retail sales anywhere, not just digitally.

Unfortunately, UPC codes (the most commonly used identifier in the Amazon chain system) aren’t automatically assigned—and they aren’t free. In fact, they can cost you up to $3,500 in service fees depending on the amount needed. This has led to a black market of resellers offering to recycle codes at a much lower cost. It’s a scam, and one that can lead you into being barred from selling on Amazon altogether. Save yourself the potential trouble. There’s only one authorized source Amazon allows for UPC codes: GS1.


Branded Trademarks

Brand identity should ideally be one of the key components of any business. But how much are you actually investing in it?

We don’t just mean developing a branded experience. Any retailer will automatically need to distinguish themselves if they hope to survive in the marketplaceand selling on Amazon is no different. In fact, with features such as A+ Marketing, Amazon’s Seller Central services has never made it easier for a business to highlight their product strength. And it’s also never been more competitive.

Failing to trademark your name might seem like an oversight in a marketing strategy. But it’s a common one. And without it, you don’t just open yourself up to intellectual property theft. You fail to distinguish your business. No matter how straight forward your name or business may be, take the time to review the trademark process with the US Patent and Trademark Office prior to your launch.

Your Distribution Networks: Your Lifeline

Ecommerce can present retailers with an even more critical dilemma than traditional brick and mortar storefronts: inventory. More specifically, balancing both the supply from your manufacturers and the demand from your distribution networks.

You need a consistent production schedule. You need realistic sales projections. You need reliable distribution. And you need to understand the return on your own marketing efforts as well as your own sales and fulfillment channels.

For better or worse, Amazon has made its name on being a customer-centric platform. But not necessarily a seller-centric one. Let both your manufacturing and your distribution partners know you plan to sell on Amazon and that they’re likely going to see a dramatic increase in demand—in some cases, greater than 70 percent for Amazon FBA sellers.

Your customers are the backbone of your business and your distribution networks keep your business in the air. With a complete understanding of both, your e-commerce business will continue to soar to new heights.


Color More Lines provides white glove, global account management of your ecommerce platforms so mission-driven companies can focus on new product development, branding and growth strategies. Find out more at

Color More Lines – Helping Companies with a Cause

Color More Lines – Helping Companies with a Cause


Welcome to Color More Lines!

We help companies with a cause grow and expand their business on Amazon and beyond. 

Our wicked-smart team of experts know all the ins and outs of how to effectively sell on Amazon.

If you’ve got questions, we’ve got the answers.  

Some of us have been selling on Amazon for 13 years, right after Jeff Bezos literally moved out of his garage.

We know Amazon. Period. So you don’t have to. We’ve got everything covered.

We’ve built a complete process for managing your Amazon FBM (Fulfillment by Merchant) and FBA (Fulfillment by Amazon) operations. This includes customer service, listing optimization, logistics, replenishment, analyst, repricing, and ad management.

We also offer turnkey account management, retainer work, and listing optimization packages.

In fact, we have taken several brands off the Amazon vendor program and optimized them both on the front end (what customers can see) and the back end (what the AI registers). 

But our knowledge and capabilities go well beyond Amazon, too.

We offer multi-channel integration and support, including exposure to eBay, Jet, Walmart, Google Shopping, and Shopify — including EU integration and native language localization.

We can also help you tap into multiple wholesalers and big box stores like Target, Costco, Sam’s Club, and more!

We “color more lines” on your income statement by adding powerful new sales channels and growth to both your top and bottom lines.

Typically we work with companies doing $2M – $50M in revenue or the occasional well-funded startup, if there’s a track record and a compelling product offering. 

We also happily pay ongoing referral bonuses for ideal client introductions.


We Make Clients Happy

When it comes right down to it, we’re in the business of making our clients happy.

Yep, it’s true. It’s why we do what we do.

And this is how we do it (spoiler alert):

Client Experience + Awesome Results = Happy Clients

Basically, if our clients aren’t happy, we aren’t happy. And if our clients aren’t successful, then nobody is happy. That’s why we do everything in our power to help our clients achieve their goals and get results.

Do we help make brands bigger? Yes!

Do we help you launch successful e-commerce products? Of course!

Do we partner with you to drive multi-channel revenue with best-in-class e-commerce marketing, keyword optimization, SEO indexing, and robust risk reduction? For sure!

Do we help you get sales results online? Absolutely!

We provide you with a suite of solutions to meet your individual needs, and our success is defined by your satisfaction.

We know that e-commerce can be overwhelming, especially with the constantly changing landscape and the big players. We make the process simple and easy-to-understand for you, and we treat you like family in our collaborative environment.

When it comes to e-commerce, we do the work, so you don’t have to. We do the heavy lifting, so you can focus on what you do best.

Other companies sit behind the scenes and don’t reveal what they’re doing. But we take you step by step through our processes and strategies so that you know exactly what we’re doing and how we’re helping your business grow.


Giving Back

Not only do we help companies that give back and make a difference in their communities and the world at large, but we also give back.

Helping our clients build their brands is awesome, but that’s not all we do here at Color More Lines. We might be fun-loving tech and business wizards, but we also LOVE to give back! Helping people is what we like to call our bigger purpose.

As a company, we believe we have a special responsibility to set the standard as an employer, business leader, and local resident in our communities and the communities of our clients. It is an integral part of how we think and do business.

Whether we’re volunteering for work projects in our communities or making food and monetary donations to charitable organizations, we’re always looking for ways to give back and help make this world a better place for everyone.


If you like what you’ve read and want to work with us, let us know. Let’s build something great together!

Contact us today to set up your FREE discovery call.

The “Color More Lines” Experience

The “Color More Lines” Experience


At Color More Lines, we are all about our clients—aka YOU.

Your business is our business, and we want to help you thrive and succeed.

We’re dedicated to providing you with solutions that work seamlessly with your team, your products, and your business. We define our success by your results and by your satisfaction.

That’s why we collaborate with you and get to know you, your business, and your goals on a deeper level.

We work right alongside you throughout the entire process to ensure a smooth, seamless experience.

  1. We get to know you FIRST.

We get to know you as a person. Before we can truly serve you and your business, we want to know you on a personal level. You’re the driving force behind your business.

By understanding you, we will better understand your business. And by better understanding your business, we will better understand how to help you succeed and reach your goals.

We want to know what inspires you, what gets your excited, and what brings meaning and purpose to your life.


  1. We get to know your business and your goals.

Your business is an extension of you. You’ve put everything you’ve got into building it, and it’s a huge part of your life.

We want to know all about your journey, your successes, and your challenges.

What inspired you to start your business?

What have been some of your biggest wins?

What have been some of your biggest struggles?

What does your business do well?

What does success look like?

Knowing the ins and outs of your business helps us identify your needs and provide you with the best solutions and support.


  1. We get to know your customers.

Customers are the heartbeat of your business. They are the reason for everything you do. Us too!

That’s why we take the time to understand your customers and how to best serve them.

Who are your ideal customers?

What do they want?

What do they need?

Where are they located?

What kind of feedback have they provided?

What are their pain points?

One of our goals is to delight each and every one of your customers by delivering an excellent experience while making their lives easier.


  1. We collaborate with you directly.

You know your business and your customers better than anyone else. Unlike other companies, we listen to our clients and value their input.

We are experts in our field, but you are also experts in yours. That’s why we combine our expertise to drive success and achieve your goals.

We incorporate your ideas, input, and suggestions into how we reach your customers and take your business to the next level. We do more than partner with clients. We become a team.


  1. We create a customized strategy and plan for you.

At Color More Lines, we don’t believe in cookie-cutter plans and one-size-fit-all options.

Why? Because they do a disservice to both our clients and their customers. Instead, we develop new ideas and new strategies to proactively reach your customers, sell more of your products, and build your business.

By getting to know you, your business, and your goals, we create customized strategies and plans to help you succeed as quickly and efficiently as possible.


  1. We get you EPIC results.

We work on your behalf to get you the results you want.

Recently, we on-boarded a client in March 2018. Their Average Cost of Sales (ACOS) dropped by 40% after working with us for just 5 weeks, with only $50 in additional ad spend, freeing up revenue to grow and scale.

These same efforts also led to a 60% increase in revenue driven by ads during the same period. Then, after 90 days, they had more than doubled their revenue and were raising additional cash to scale faster to meet the newly generated demand. 

It’s results like these that get us excited about helping our clients. We’ve got the knowledge and expertise to add powerful new sales channels and growth to both your top and bottom lines.


If you’re interested in working with us or learning more, contact us to set up your FREE discovery call.

We look forward to speaking with you!