Jul 1, 20215 minThe Secret Behind The Success Of Amazon AdvertisingAs the US slowly begins to emerge from the effects of the pandemic, there's no aspect of any retail business model that has been...
Jul 1, 20213 minIs PPC Declining As The US Reopens? Not NecessarilyThe last thing any small business wanted to consider during the height of the pandemic was the performance of paid search campaigns....
Jul 1, 20214 minThe DMAIC Model: Understanding Amazon's MetricsOrchestrated disruption. It might seem like a contradiction in terms at first, but if anything has come to define the Amazon business...
Jun 29, 20214 minA World Upside Down: Marketing, Content And Sourcing During COVID-19The impact of the coronavirus pandemic on eCommerce can hardly be underestimated. As early as December 1st, data from Salesforce...
Jun 22, 20214 minFraud Detection In eCommerce: New Tactics For An Old MenaceOnline theft is nothing new. In fact, it’s just as old as eCommerce itself. According to a recent FBI report on digital crime, the loss...
Jun 17, 20214 minHas The Pandemic Bolstered Online Fraud?At first glance, recent reports indicating the number of online data breaches fell by 48 percent in 2020 might appear to be welcoming...
Jun 16, 20213 minHow to Track Off-Amazon Traffic Using Amazon AttributionMost vendors are fully aware that Amazon isn’t the only game in town. They’re simply the most successful one. But even seasoned sellers...
Jun 15, 20215 minIs It Time For Luxury Retail To Fully Embrace eCommerce?Historically, luxury brands have been slow to embrace digital sales. It’s not that the demand isn’t there. It’s a question of historical...