How Do I Activate My Amazon Product Listings Report?

How Do I Activate My Amazon Product Listings Report?

One of the more common dilemmas for any Amazon seller is a question of predictability. It’s not just sales predictions you’re concerned with. Predictability in shipping times. Seasonal interest. And the predictability of your inventory tracking and performance.

Amazon Seller Central doesn’t necessarily make it much easier for you. Making mass changes to your product listings requires some fairly time intensive manual uploading—time you don’t necessarily have to spare remembering search terms, bullet points and descriptions.

Fortunately, there’s an easier way to keep track of your pertinent product listing information. It’s called Amazon’s Product Listing Report. It allows you to download all the relevant product information you need to make informed inventory listing changes. 

If you’re a seasoned Amazon seller, you may have wondered where it went to. It hasn’t necessarily gone away; it’s simply no longer a default feature. But accessing it isn’t quite as difficult as you’d think. In fact, it’s simply a question of customer support.

 

Steps to Activate Your Amazon Product Listings Report

  1. Log in to your Seller Central account.
  2. Select the ‘Help’ tab in the upper right hand corner. Select ‘Contact Us’ from the dropdown.
  3. Select ‘Your Account > Make changes to your account > Get help with a different account setting issue.’
  4. Open a ticket with Seller Support, preferably via live chatbot.
  5. Once your report is active, go to your ‘Inventory Reports’ in Seller Central. Ensure that one of the options includes ‘Category Listings Report.’ It should now be categorized by product.

Tips:

  • You must download a different report for each category if you’re selling in multiple ones.
  • The report is only available for 24 hours after activation.

 

What Information Does A Category Listing Report Contain?

There’s over 100 inventory-critical descriptions contained in Amazon’s Category Listing Report, including:

  • ASINs
  • Brand name
  • Color and color map
  • Currency accepted
  • Department
  • Image URLs
  • Item Type Keyword(s)
  • Key product features
  • Manufacturer’s suggested retail price
  • Parentage (if any) and relationship
  • Product length/height/width and weight
  • Product Description
  • Product ID
  • Product tax code
  • Shipping weight and cost
  • SKU

And just about every other relevant piece of information you need to revise or renew your listing.

 

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Amazon A+ Content: How to Use It And Increase Conversions

Amazon A+ Content: How to Use It And Increase Conversions

It might seem like an obvious point to labor, but visibility is the cornerstone of any successful marketing strategy. But we don’t just mean greater traffic. We don’t just mean conversions. And we don’t just mean content generation. We mean a visibility that showcases your product line, your product brand and your product story.

Amazon can help you achieve that visibility through one of the most valuable features available for sellers: A+ Content.

But just what is Amazon A+ Content? How do you use it? And why should you evaluate it before launching your Amazon sales strategy?

What Is Amazon A+ Content?

In a nutshell, Amazon A+ Content (formerly known as Enhanced Brand Content) allows sellers to change product descriptions in their branded ASINs by integrating brand narratives, charts, enhanced images, text and even video to better inform potential customers. And customers have responded positively. In fact, a recent poll from Marin Software indicated that 85 percent of advertisers felt Amazon has played a decisive role in their marketing strategy since the feature was first introduced in 2016.

Amazon likes to claim that the A+ Content feature can result in higher conversions and an increase in sales—sometimes by as much as 10 percent. But they’re also notoriously tight-lipped about providing any statistical evidence. So before you consider A+ Content as an Amazon eCommerce solution, just consider the following:

Can Amazon provide you with statistical evidence proving A+ Content can increase conversions? Not necessarily. But with the examples given above, can you afford to doubt them?