About Us

Driven by our experience.  Driven by your performance.  Driven by eCommerce solutions.

Our Brand Promise

Survival in any marketplace is difficult enough. But navigating the eCommerce jungle isn’t a question of survival, whether you’re selling on Amazon or any its competitors. It’s not even a question of luck. It’s a question of skills. Skills driven by experience.

You may have established a successful digital presence already. But are you realizing your full potential? How visible is your eCommerce presence? Are you reaching benchmarks—or are you setting those benchmarks yourself?

Color More Lines takes a quantitative approach to your online sales based on proven results even in an increasingly complex marketplace. We know just how difficult it is to maintain an online presence. It’s a constantly evolving landscape—one in which standards and best practices are never fixed. We know both the fundamental data and the ideal strategies to drive your brand digitally.  Our methods don’t just minimize your risk. They produce results.


The Standard Operation Procedures we’ve developed are valuation drivers helping you streamline operations and allow you to boost your eCommerce with scalability, accuracy and above all consistency.

We may specialize in maximizing your Amazon presence, but Amazon is only the tip of the digital iceberg. We can scale your business to optimize virtually all major online marketplaces including eBay, Walmart, Shopify and Jet.com.  Our methods are based on your gradual performance, employing a “Crawl Walk Run” model where we work directly beside you from the ground up.

Our services include:


  • Full scale global account management

  • PPC strategization and management

  • Inventory management

  • Competitive analysis

  • Marketplace expansion

  • Multichannel integration

  • Marketing and PR optimization

  • Copywriting

  • Content generation

  • Promotions

  • Amazon Advertising optimization

  • Product listing monitoring

If you’re looking to make the most out of selling on Amazon, we also created two educational courses for  sellers looking for more automation, leverage and repeatable processes with their existing businesses: Streamlined Seller Operations and Ultimate Outsourcing Guide for Amazon.


More importantly? We’re just like you. We’ve been eCommerce sellers on Amazon and elsewhere just for close to two decades. We know both the pitfalls and strengths of eCommerce. And just like you, we’re in this for the long run.

Experience Matters.

Some of us have been selling on Amazon for over 14 years. And with Amazon accounting for 49 percent of all online retail in the US and 5% of ALL retail, Color More Lines can help you maximize the 467 million active users looking to buy on Amazon, Ebay and beyond!

A Collective of Experts

We are a global team of 30 dedicated subject matter experts who manage your account holistically.

Connect with me:

Jessica Steele
Managing Partner
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Jessica Steele has always thrived on process solutions and team building. Recruited to the General Electric Corporate Leadership program as a Nuclear Field Engineer, she later helped manage business development projects as a certified Six Sigma Black Belt. As an early Amazon FBA seller, she developed user friendly systems to automate and leverage her own Amazon business through Retail Arbitrage, Wholesale, Liquidation and Private label accounts. That broad experience and background has proven invaluable to many brands and served as strategic guideposts for new product launches. Jessica was a beta tester for Jet.com and has forged relationships with leaders of several other ecommerce sites like Groupon, eBay, and Walmart as well as in physical retail. Jessica has spoken at several Amazon mastermind events worldwide and has written two Advanced Amazon content courses.

Jessica graduated with a bachelor’s of science from Massachusetts Maritime Academy.


Connect with me:

Josh Levine
Managing Partner
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With over 25 years of experience in business development in various industries including entertainment, technology and manufacturing, Josh has made strategic marketing, sales and development the cornerstone of his career by helping ideas reach their full potential. From his experience working with the likes of Microsoft and  the Walt Disney Company to his time as an executive at several startups, Josh brings a wealth of knowledge and insight into strategies and best practices in the world of enterprise eCommerce.

Prior to co-founding Color More Lines, Josh was the Global Partner Executive for Amazon Web Services at DXC. His team became an AWS Global Premier Consulting Partner by growing the AWS global pipeline to nine figures in one year and closing the first eight and nine figure enterprise transactions together with AWS.

Josh holds an M.B.A. in Information Technology and Marketing from The Paul Merage School of Business at UC Irvine.

Global Sales Strategy.

Localized Input.

Color More Lines is  a global team of dedicated sales and marketing experts dedicated to managing your account holistically.